As the internet continues it’s rapid growth rate so too the number of potential customers online continues to increase. It’s vital to every small business to be able to attract these customers to your website and then convince them to contact you, or do business with you.
A clean, simple web design should help the customer to find their way around easily. It should be pretty intuitive with no hidden surprises. Leave the flashy showbiz stuff for the gaming sites…your business website doesn’t need it, and your customers don’t want anything but the products or services they’re looking for. Flash isn’t part of that.
Of course each of your pages should be identified and clear as to what the page is for. In this day of Web 2.0 you’ll want to make sure you give your customers an opportunity to communicate with you online. Yes you should have a blog, but you might also want to consider a Twitter account and Facebook page.
Although it breaks with traditional web design we’ve had a lot of success in placing a contact box, phone number and an invitation to contact on most pages. The response rate is very good when we use this technique.
A clean and simple website is important to your visitors, but it’s also important to the search engines. If Google, Bing, and Yahoo can’t navigate your site easily, you’ll likely not get your share of search traffic.
Some of our clients like a dark background with white lettering. We suggest that you go with a light background and darker text. This is a clean look with white space that is much easier on your visitors eyes.
So you’ve taken care of Google and your visitors but let’s not forget that your website should also provide for the objectives of your business. For the most part that means getting more business. Of course the only way to do that is effective SEO both on page and off. Continual SEO for your web design will make it pay off.
To sum it up; simple, clean, and gets found. You’ll love the results.
Want to find out more about web site design, then visit Murray McFadgen’s site on how to choose the best web design for your needs.
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