Are you using online tactics to attract potential customers for your business? If so, are you successfully establishing yourself as the expert in your particular field? If not, people may not view you as being worthy of their attention.
Once you cover that base, they should decide to take the next step and click through to your web site or blog to learn more about you and your products or services.
There are many places you can brand yourself and your business online, including your own blog, social media and social bookmarking sites like Facebook, MySpace, YouTube, LinkedIn, Twitter, Friend Feed and the list goes on and on.
You should probably use as many of these as possible. The challenge is that it takes so much time. You may want to just choose a few of them and do it up right.
If you have not already, go check some of them out and sign up, create a profile and add your bio and a pic or two. You will also want to include links to your web site. This way people know where to go if they want to learn more about you and your business.
Place You Must Brand Your Business #1
The first thing you will want to do is create your own blog. This will be your home base in your marketing efforts. I think that a WordPress.org blog is the way to go.
Go to GoDaddy.com and pick an available web site name (URL) searching for your name or your business name. Try to find one that is simple and catchy.
It is worth creating a personal logo and either creating a graphic or paying someone else to do that for you. You may also want to put your photo or the logo of your brand if you have one. If you can’t do this, my company does it cheap. The link is below.
You can use your blog to offer valuable information and build credibility with your customers. You can also use your blog to build a list of customers or prospects and stay connected.
You can also add an Opt-In box where they can subscribe to your list. A great idea is to give something away for free to motivate them to subscribe. You can give away a free report, ebook, course or newsletter.
Blogs are very important when it comes to promoting a business online.
Second Place You Must Properly Brand Yourself Online:
YouTube: Google and all of the other search engines love video. It should be a big part of your focus as you market your business online. It has become a key way that people choose to learn about stuff.
Plus, Google owns YouTube, so they naturally rank videos from YouTube in the search results when people search for things related to your products and services.
It is fun and easy to set up a YouTube Channel. Choose your name or the name of your company as your user name, so people will find you easily. Once your channel is registered, you can create your background, bio, links etc…
I would recommend that you use the same graphic or logo you have on your blog, on your YouTube Channel. Once again, I am happy to help you create a matching logo if you can’t do it yourself.
Your YouTube channel will be used just like you use MySpace or Facebook. It is a social networking type of channel. People meet and share and you can build a list.
Place You Must Brand Yourself #3:
The #3 place to brand yourself is Twitter. Getting on Twitter is simple. You can go set up an account at their web site and proceed to build your profile and list of friends and contacts. Then you can share and get messages from them.
When you communicate on Twitter, you do it with short posts of around one or two sentences. I recommend that you have matching logos or headers on all 3 of these sites for proper branding of your business.
By having matching graphics on all 3 of these, you are presenting a very professional image.
This can throw you way ahead of your competitors and help you big time in your marketing efforts.
In summary, design a custom background or logo that you place on 1) The front page of your blog 2) Your YouTube Channel 3) Your Twitter Page. This way you are throwing forth a nice professional image people will be impressed with. This can lead to more visitors and more sales for your business.
http://mybrandbuilderpro.com/signup.aspx?p=mike&w=designs
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Tags: affiliate marketing, branding my business, business, graphics and logos, marketing, marketing my business, marketing tips, MLM, netowrk marketing, selling online, social networking, web design, web site design