Looking for more traffic to your website? There’s no doubt about it, content is king. Every good SEO technique is based on good content to get the best results- at the end of the day, once you’ve attracted your eager hoards of visitors; you need them to keep reading!
Article marketing boasts not only cost-effectiveness, but great results. You can expect not only a higher quantity of traffic, but a more targeted traffic, to become more highly visible to search engines (helping you on the way to your #1 Google rating!). Above all, more enquiries about your services or products.
Starting off with a high-quality article (normally around 500 -1000 words), you can use a web agency to do all the work for you. Both in-house copywriters, and a specialist licensed software tool will be used in order to distribute and promote unique versions of your article all around the web.
The web-agency, thanks to the use of human copywriters, should ensure the articles target readers already interested in your products and services. The software tool then gets on with all the hard work! Distributing the (unique) articles to many hundreds (to thousands) of article publishers and ezine sites.
To really reap the benefits from article marketing, you need to make a commitment to it- and write at least 1 article p/month. The best articles offer something to the reader- whether that is advice on a task or activity (a sports firm might like to give tips on getting the most out of your workout), a how-to article (a craft supplies firm might like to offer a tutorial based on one of their products), or something else that adds value, attracting visitors to read and learn (often without even realising it!) about your company, and the skills, products and services you offer.
Providing such content will establish you as the expert in your niche- potential clients will read your helpful, informative articles, take your advice, and, over time, trust you as the authority on this particular topic. After seeing your name associated with this topic all over the web, they will click through to your site, ready to purchase from you.
But the benefits don’t finish there- this content can also be easily turned into newsletters, e-mails or tweets on Twitter or Facebook.
Furthermore, each time one of your articles is published, your website will benefit from a backlink (which will, in itself, improve your SEO). Just next to all of your articles will be your details – about your company, and the services or products you offer.
It’s pretty simple really. Minimal effort, low-cost and proven results- can your online business afford to ignore the power of article marketing?
Want to find out more about Article Marketing? Have a look at Art Division’s site to see how we can improve the SEO of your website.
Tags: Article Marketing, internet, online marketing, seo, web design