Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.
When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli
Since we don’t know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.
For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.
Another idea is to display your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the contact us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.
“I get how advertising for lawyers works…..they can get a hold of me on my contact page!”
Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.
By implementing these ideas on your website, you will see how effective advertising for lawyers through the web can be.
Learn how to build your professional reputation online with our free attorney internet marketing tools. Find out advanced attorney internet marketing techniques and strategies.
categories: advertising for lawyers,lawyer marketing,legal websites,online advertising for lawyers,law firm marketing,law firm advertising,legal marketing,legal advertising,online advertising,internet advertising,internet marketing,website design,advertising
Tags: advertising, advertising for lawyers, internet advertising, Internet Marketing, law firm advertising, law firm marketing, lawyer marketing, legal advertising, legal marketing, legal websites, online advertising, online advertising for lawyers, web design, website design