We will be considering the best way to attract search engines such as Yahoo. Research done by SEO London.There are two main areas that search engines think about when they’re thinking about where to place you in the search rankings:
The first is the text that you have on your web page and how relevant that is to what people are searching for. These are the on-page factors and are covered in this article by SEO web design.
The second thing the search engines look at is how popular your site is on the internet. Total up all of the references coming abck to your site are there hundreds or thousands? Do you have many sites linking back to you; are these sites considered important by the search engines? How is the link worded? The links from other sites are key to improving your results. Later artciles will cover this in more details.
Off-page factors are more important than the on-page factors in determining your position in the search results, but on-page factors are still important and both have to work together to get the best results from Google or any of the search engines.
Below are what SEO Experts consider to be the main 5 critically essential on-the-page search engine optimization factors
1. Title
2. Keywords
3. Description
4. H1 Heading
5. Main Body text of the page
Title
This is a hidden field (a meta field), it should be limited to 10 words and this appears in the top ‘tab’ of the browser. Put your most important terms here and place them in a simple order that is easy to read.
Keywords
This is a hidden field. Main words and phrases for the page and important ones for the rest of the site. Try to include not only the title words but other words that are important on the rest of the site. Many people no longer put information in the keyword field but it is better to be safe than sorry.
Description
A hidden field, which is picked up by Google and shown on the search page when anyone types in a search. Note the description should be a couple of English sentences but they must contain all the words in the Title.
H1 Heading
This is a type of heading on the main text of the page. These tags represent key headings. The Heading text is almost as important as the title and should include all of the phrases found there.
Main body text of the page
There should be at least 400 words on the page (ideally). An even spread of keywords is important, they must appear natural and evenly distributed. These keywords should appear regularly but not too regularly! Make sure that the keywords appear as at leat 1% of the main text.
In the next article we will look at Off-Page factors for SEO success.
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