Most internet marketers think search engine optimization tips refers to a tutorial to get backlinks. Unfortunately for many of these IMers, they will spend entirely too much money on getting backlinks to help their non-optimized websites to rank and generate money.
Without learning proper SEO tips, all the backlinks in the world are only going to get your website so high in the SERPs. Moreover, with a properly SEO’d website, you will have little need for massive backlinks – a few well-placed links will do.
But why do so many IMers avoid learning proper SEO? Is it laziness – since anyone can find a backlinking service, software or gimmick? Is it due to this idea that Google engineers wield PhD’s and have the IQ of Braniac? Why is SEO so intimidating, and why aren’t more would-be “webmasters” doing more of it?
The answers vary, but possibly it boils down to the fact that buying more links is so much easier than trying to learn effective SEO tips, with shifting algorithms and the endless roll of new products. Case in point:
- Google “Florida Update”
- Google’s “.info Crackdown”
- Google Instant
The big 3 search engines will not stop improving, never stop changing, never stop evolving – this is search engine optimization to the core.
It is established that many will not bother to ever learn the SEO tips that can increase their website performance and ultimately their profit. This despite the myriad tutorials on the subject online, many of which seem to say the same things. Do you know why they are so repetitive? Because SEO doesn’t change at its core. Here are SEO tips to take to heart:
- Read what the big three search engines say in their webmaster documents, they tell you what to do and what to avoid.
- Do not violate these rules.
- Do not think that SEO is replaced by spammy links.
- Try to study one guide at least on SEO.
- Use SEO auditing applications to improve your SEO, like SEO PowerSuite.
Sure, these may seem like they’re much too oversimplified – but they work. Successful SEO doesn’t require a sheepskin degree, despite Google and Bing, etc., employing very intelligent engineers on their teams. These same engineers and search engines created the webmaster sections in order to help you create websites that make their search engines look good.
A huge reason that many IMers will not succeed is that they do not bother to learn simple SEO tactics. This laziness and fear of the unknown is a great way to hand your rankings to your competition. If you do not have a properly optimized website, then you will likely compensate with an onslaught of costly backlinks that get you nowhere.
Optimize your website before backlinking anything. And you can go to SEOBook.com and get a free 7 day set of lessons to give you an orientation, and for another resource you can consider poking around SEOMoz or WordTracker – they have another guide or two.
Those places are but a few informative authorities on this subject of SEO. Here are 7 steps that you can use to get started in your quest to SEO your websites.
- Find Great Keywords, Lower Competition If Possible
- Put Keywords In Your Domain Name, URLs, Post Titles, Tags and Categories
- Use The Keywords In Your Meta Data (Title Tags, Description, Keywords)
- Use The Keywords Naturally In Your Content
- Tag Your Images With The Keywords Using “Alt” Tags
- Use Your Keywords As Anchor Text In Your Backlinks
- Get Plenty Of High Quality Backlinks
These are strong ways to SEO a website for optimal performance – and this is not “hard” to do, especially once you have good keywords to use. The easiest way to optimize a website is to dig for them using software and then analyze how competitive the first page is for these terms.
You will make your life much easier if you find software that is able to give you a report auditing your website SEO, and there is software out there that can advise you on what actions to take to increase your on-page SEO. Also, finding linking partners to build legitimate 1, 3 and 4 way links with is a great way to boost your search engine position, using software that will help you operate in these search engine optimization tips.
As opposed to wasting time on pricey links, use SEO PowerSuite to help first. The free version of SEO PowerSuite gives all you really need to get to No.1.