Constructing content and text that search engines “like” simply implies that the search engines can understand and properly categorize the text. Search Engine robots check each page for things like titles, headlines and text and they look for keywords that are consistently used throughout. This provides clarity and helps the search engines understand the content of your page or blog.
What is the best or most SEO-Friendly way to compose the page? Keywords are naturally the most important element and should be used in consistent form in the title, headlines, text and if possible – the page URL. Assembling these keywords and phrases into a cohesive and understandable page may seem more difficult that it may appear. However a consistent use of keywords can greatly help the search engines understand the content of your page.
First, consider the keywords you’ve chosen and develop a strategy to use them in the title, headlines and text. Creating content using these keywords in a way that doesn’t confuse the reader or seem awkward when read can be a challenge. But using keywords properly is a ‘must’ so here are a few tips.
Page Titles – Titles do not necessarily have to be complete sentences, so using keywords here is a bit easier than in the page text. Many new page builders though, want to use their company name in the title tag. This should be avoided because who besides current customers and friends is going to search for your company name? If you need the page to attract new customers, you must title the page in a way that will answer prospective customer questions or provide useful information. This requires use of a well thought out keyword or keyword phrase.
Give some attention here to geographic location. If your target market is located in a single area, include the name of that area in your title, headlines and text. A retailer selling surfboards in Dallas might title his page something like “surfboards in Dallas” to attract surfers looking to buy such a thing in central Texas.
Headlines and Header Tags – Using keywords within the headlines in a way that is similar to the way they are used in the title also states to the Search Engines that the title and header content are consistent. The same keyword phrase used in the title should also be used in the headlines if reasonably possible. Think about your keywords prior to designing the graphic layout of your page though, as some keyword phrases are long and might not elegantly fit into a narrow table format.
In the end, though, content is what the search engines are really interested in. Page content focusing on the topic advertised in the header and title assures the search engines that the page conveys content regarding the topic. However, the search engine robots are only software systems and can’t actually distill or intellectually process any of this information. It is usually necessary then to include the chosen keywords within the content or text of the page.
Use the bold or ‘b’ tags around instances where your keywords and phrases appear within the page text. These call a little extra attention to the phrase. When the engines come through and analyze the page content, headlines and titles and find your keyword phrases present in each area, they will be fairly confident that your page relates to the topic described by your keywords.
Text and Composition Style – Writing content to keep reader attention is a simple matter of using a conversational form to communicate your ideas and points. Working in keywords may be difficult, but keywords should always appear within the page copy. It is important though not to overuse keywords or engage in what the search engines called “keyword stuffing.” This old practice doesn’t produce positive results and will only confuse your reader and get you some demerits from the search engines themselves. Just be a bit creative and work in your keywords in the most natural way you can.
For example, a furnace repair service in Dayton, OH using the keyword phrase “Furnace Repair in Dayton” might then use a sentence such as “Furnace repair companies in the Dayton area have long known that” The keywords ‘furnace,’ ‘repair’ and ‘Dayton’ are all included in the lead sentence. A Chicago company that provides “Epoxy Flooring to Chicago industrial customers might work this phrase into the lead sentence. It might then look something like “Epoxy Flooring contractors in the Chicago area install hundreds of industrial floor systems.” For searches containing keywords that are included in title, headlines and text, your page will be much more likely to appear as a result.
Simple rules of ‘on-page’ optimization can quickly improve your page rank and are necessary to have in place prior to initiating the off-page optimization effort (such as blogging or article distribution).
SEO Consultants Denver assist businesses win new customers via the internet. From highly specialized product providers – such as Defense Spray – to retail businesses, SEO can be a significant part of any growth strategy.
SEO Meta data shown on Google listing