Link building is definitely one of the best critical law firm seo techniques but this absolutely doesn’t mean that you need to acquire hyperlinks at any price. Generating backlinks could be very expensive in terms of time and money. There are actually several costly generating backlinks blunders and here are some of the best common:
Verify if links pointing to your site have a “nofollow” attribute
Link exchanges are still one of the ways to develop links pointing to your site but unfortunately, you can find many unscrupulous site owners, who will cheat you. One of the scams is when you pay somebody for a backlink, it suddenly disappears or has the “nofollow” attribute. That is why you should check from time to time if the website link is still there and if it doesn’t have the “nofollow” attribute.
Acquiring good quality website links but with useless anchor texts
It is excellent when PR of the site you are obtaining hyperlinks from is high but when the anchor-text is “Click here!” or something like that, such a hyperlink is barely useful. Keyword phrases in the anchor-text are vital, so if the backlink doesn’t have them, it isn’t a helpful one. Analyzing the anchor texts of website links takes time but the Inbound link Anchor text Analyzer tool could do the hard job for you.
Finding an image hyperlink (when a text website link with key phrase is possible)
Sometimes when webmasters rush to get backlinks to your site, they miss minor details, such as anchor-text. Yes, an image hyperlink is terrific and it could even bring you more visitors than a text website link (if the image is attractive, of course and users click it) but for Lawyer seo purposes nothing beats a keyword in the anchor-text.
Not using ALT text if image website link is the only possibility
Image links might be the worse option than text website links but if an image hyperlink is the only possibility to get a in-pointing link, don’t reject it. However, make sure that the ALT text of the image website link has your keywords and phrases – this is more than nothing.
Gaining in-pointing links from irrelevant websites
Now, this misstep is really a popular one! When hunting for in-pointing links, you need to concentrate on relevant websites only. If you have a law firm website, gaining links from a food one is not beneficial. It is true which it is not easy to find relevant sites to get hyperlinks from but unless your website is in a very narrow niche, chances are which there are hundreds or even thousands of relevant websites you could get a in-pointing link from.
Receiving in-pointing links from sites/pages with tons of hyperlinks
A in-pointing link is more worthwhile, if it comes from a page, which is not cluttered with tons of other backlinks to your site. A lot of pages have 300, or more website links and if your website link is one of them, this isn’t a excellent achievement. On the other hand, a lot of directories put the “nofollow” attribute on nonpaid hyperlinks, so actually even if there are actually 300 hyperlinks on page and most of them are “nofollow” (but yours isn’t), this still counts.
Links from pages spiders can’t crawl
A link might look perfectly legitimate (i.e. keywords and phrases in the anchor text and no “nofollow” attribute) and still it might not be a hyperlink. This is especially an issue with website link exchanges because you put a hyperlink to the other website but the other webpage doesn’t do the same for you. Links Google, Yahoo, and Bing can’t index could be placed on dynamic pages or simply on pages, which are not indexed by Search engines because robots.txt bans it. That is why it doesn’t hurt to assess from time if the pages your website links are placed on are accessible to spiders.
Openly selling hyperlinks
There is hardly a web marketer who hasn’t heard which paid links could hurt your rankings but still numerous online marketers don’t miss the opportunity to make a few bucks. If you really want to sell hyperlinks, you’d better use the specialized hyperlink selling services, such as Inbound links.com because they are more discreet. However, have in mind which while some of the paid website links networks try to hide the fact which the links are paid, the rest are not that discreet. Also, maybe the worst gaffe you can make is to include phrases in website like “Buy 5 PR hyperlinks for $10″or any other hint that you are selling hyperlinks. You could include “Advertisements!” or similar messages and still sell paid links but this is not as direct as listing your prices for website links.
Linking to internet sites with poor standing
Back linking to internet sites with poor status, also known as “bad neighbors” is one of the worst mistakes you can make. When you link to such web sites, for Google, Yahoo, and Bing this means which you endorse them and this results in penalties for you. Which is why you must absolutely always verify the websites (and their reputation) first before you link to them. Even if you are offered a lot of money to link to a site with weak reputation, you’d better decline the offer because otherwise your rating with search engines will suffer and this will cause you a lot of problems.
Connecting to good internet sites gone bad
Even if you assess carefully the websites you link to, sometimes it happens that a site, which used to be more or less decent all of a sudden starts publishing objectionable content. That is why it doesn’t hurt if you check not only that the outbound website links you have are not broken but also where they lead to.
Perhaps you have a lawyer website that isn’t performing the way you’d like. Maybe you are curious how to do lawyer search engine marketing. Either way, getting a professional opinion can mean a big boost in the number of new clients your website produces. Let us take a look at your firm’s site and show you the problem areas and what you can do to remedy them.
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