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If you examine the HTML coding of a web page, the Meta tags are HTML codes which have been inserted o the header of a web page, between the “opening” and “closing” HEAD tags. Meta tags provide data about your Web page to search engine robots so that the search engine can better comprehend what your web site is about. Meta tags supply this data in a format that the web crawlers/spiders that visit your website can recognize.

Meta tags were the original way to notify search engines what your web page was about. Meta tags list data about the web page, for instance the author, keywords, description, type of document, copyright, and other core data. Lastly, Meta tags aren’t visible within the web page unless the user selects to ‘view source’.

Various types of Meta Tags

The Description Meta Tag: should contain a coherent description of the page, and should contain words which are located within the page content.

The Copyright Meta Tag: is used to indicate that your information is copy righted.

The Author Meta Tag: is used to insert a name of the webmaster or company.

The Language Meta Tag: is utilized by regional search engines.

The Charset Meta Tag: is utilised to notify the browser which character set to make use of.

The Distribution Meta Tag: is used to tell search engines whether the page is global or locally oriented.

The Rating Meta Tag: is used to set an audience content rating.

The Robots Meta Tag: is used to inform search engines whether to index and/or crawl a web page or not.

The Revisit Meta Tag: is used to tell search engines when to come back next and index your site again. It has been stated that the Meta Revisit After tag will boost your site’s rankings with search engines that credit fresh pages. Search engines, however, will not obey the Meta Revisit After tag and will come back to index your site on their own schedule, not when you tell them to.

The Expires Meta Tag: is utilised to inform search engines when when the web page and content is no longer valid.

The Meta Refresh tag: is utilized to specify a delay in seconds before the browser automatically reloads the document or URL specified. It is recommended not to make use of the Meta Refresh tag as search engines can detect the use of the Meta Refresh tag and they consider it suspicious due to the tag being exploited by spam or virus web pages.

Understand how Meta Tags affect your site’s performance in the search engines. Visit Advantage SEO. Information covering search engine optimization, PPC advertising, web design, usability issues and social media marketing.

Technorati Tags: Internet Marketing, marketing, meta tag, meta tags, online marketing, Search Engine Marketing, search engine optimization, seo, web design

What exactly are Meta Tags?

If you examine the HTML coding of a web page, the Meta tags are HTML codes which have been inserted in the header of a web page, between the “opening” and “closing” HEAD tags. Meta tags provide data about your Web page to search engine robots so that the search engine can better understand what your web page is about.

Are Meta Tags still important to SEO?

Meta tags were the classic way to tell search engines what your web page was about. Meta tags list details about the web page, like the author, keywords and phrases, description, type of document, copyright, and other key information. However, because of spamming of keywords and massive abuse of Meta tags by adult-oriented sites, their significance has greatly diminished in the search engine algorithms.

That’s not to say that meta tags are entirely pointless. Yahoo! And Bing still make use of Meta Tags in their search engine algorithms when it comes to ranking websites, Google places importance mostly on the Title Meta tag and the amount of backlinks to a webpage.

Meta tags, for example, can tell a browser what “character set” to use or whether a web page has self-rated itself in terms of adult content. Meta Tags aren’t always required, but as a rationale, it makes a lot more sense to take advantage of them than to leave them out. If the Meta Tags are not in place, the search engines will generate their own description of the site based on the content observed from the first 200 words of your web page. This may not always be optimized for keyword density, therefore affecting your page’s ranking in the search engines. By correctly optimizing Meta Tags with your targeted keywords, you have much more control over what is displayed in the search engines for your web page.

SEO tips for optimizing your Meta Tags

Meta tags are certainly not magic bullets for search engine ranking, but they are far from being dead. Meta tags with informative, well-written descriptions and targeted keywords and phrases should be an integral part of one’s promotional strategy.

Title tag: This will be the most significant meta tag since Google pays special attention to the keywords and phrases used inside the Title tag. Ensure it’s no longer than 70 characters long and insert your main keyword at the beginning of the Title tag for maximum effect.

Description tag: This is the second most important meta tag because it is displayed in the Search engines, and should contain keywords reflected in the Title tag, and an accurate summary of what the page topic is about. Do not use more than 155 characters in the Meta description tag.

Keywords tag: This is the least important Meta tag as Google doesn’t pay much attention to it due to the prevalence of keyword spam. A general rule is to contain keywords that are present in the page content, with no more than 10 keywords recommended.

Understand how Meta Tags affect your site’s performance in the search engines. Visit Advantage SEO. Information covering search engine optimization, PPC advertising, web design, usability issues and social media marketing.

Technorati Tags: Internet Marketing, marketing, meta tag, meta tags, online marketing, Search Engine Marketing, search engine optimization, seo, web design

Companies world-wide have discovered the great sales potential of product web pages. These pages highlight the product features of a set of products or services within a larger company website. Many of these organizations, in their haste to start attracting new sales, ignore the task of properly configuring that page to attract traffic. If your company has invested in a product page and has realized little benefit, here are some ideas on how to fix the problem.

In looking at how current business schools teach commerce, it appears that most are quite good at teaching the fundamentals of general management and accounting. However marketing product in the internet age has placed greater importance on traditional liberal arts areas of language and interpersonal communication. These communication and language skills have again surged to the forefront in importance as internet marketing and eCommerce requires careful exploration of language use and message delivery.

A “Product Page” Organizations recently figured out that a product page can add volume and useful information to their web environment. Building such a page is a simple matter. Hire a web design expert, write some copy about product features and attributes and post it. That I all there is to it, right? Well no. There is quite a bit more to it.

Page Rank SEO Consultants frequently get the question, “I have a high page rank, but why am I not getting a position on searches for my product type?” The answer is fairly simple. Many web pages were built using the company name as the title. That title appears again within the header tags and text. Of course the engines recognize a high page rank – but for the company name. And who is going to search for the company name except existing customers? Winning new customers requires a different communication strategy for internet product pages.

Rebuilding a Product Page Converting the product page into a traffic magnet or at least one that can attract the attention of potential customers requires addressing three issues:

How do customers search? What do they look for? What language do they use to describe the product?

Understanding how a new customer would use the internet to look up information is key to setting up the page to attract traffic. Do customers typically want to know a great deal of product feature information? Are they looking primarily for pricing information? Do customers research their purchase immediately prior to buying or is there a longer deliberation period?

What customers are looking for in using the internet is also important to understand. What do new clients really want? Is it that they are after the nearest location? Or what exactly are the main research points they look for? Are internet users then likely to use a geographic term (such as Dayton or Ohio) in their search?

Most importantly, what language is used to describe the potential buyer’s process in looking for information? What words are commonly used; not necessarily in describing the product, but in describing the need that the product meets?

The web owner must research these questions prior to building the product page as the language elements will drive design of the message and text. And, titling a page using terms like “riding lawn mowers in Pittsburgh” would be much more effective in reading new purchasers than with a page titled “Williams Lawn Services.” What homeowner searches for Williams Lawn Services except for ones that are current customers or have seen the name elsewhere?

Headline tags, titles and text all must be focused on keywords and phrases that are meaningful to the customers and relevant to the terms they use to seek information. Remember also to include a geographic term (if applicable) as well, such as the name of the city or town that you serve. Investigating buyer behavior to understand how users make purchases and search for information can provide the insight you need to position your product pages to attract visitors and win customers.

SEO Consultants in Denver help companies improve revenue by driving up traffic to their internet pages. Companies that position their products through an effective internet message strategy can significantly improve revenue and profitability. So visit our home page or the SEO Consultants in Denver Blog today for the latest Search Engine news and trends.

Technorati Tags: B2b, Business Management, ecommerce, internet pages, marketing, Product Pages, sales, Sales Management, Search Engine Marketing, search engine optimization, SEM, seo, web design, Web Product Pages

Wordpress out of the box allows basic management of the primary SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to modify the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack allows you you to change the most significant page elements – page title and page description. It also allows you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000’s.

Page Titles

This is the No1 SEO component to control. Always make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.

Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (

Just like with a book the page title of an HTML page is the most significant component. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to stretch to cover two or 3 keywords we have found that you can still get great rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

If you are a larger branded company you will likely want to add your company or brand name into the page title considering this is displayed on Google. Keep it short and clean though. Do not add your brand statement just your brand or company name.

Page Description Meta Tags

This element is NOT used by search engines for ranking purposes. All The Same, virtually all search engines will utilize this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more appealing to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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Discover more SEO tips and tricks at www.SEO-Magic-Webs.com. For the latest SEO Training details visit us today. You can use this article on your website but please use a unique version and retain this footer.

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Over the last few years it has become much cheaper and easier to launch a website; this is why more individuals and businesses are now doing so. There are currently at least one hundred million sites on the net. To improve the chances of attracting a large number of visitors to your website it is good to have a free SEO analysis.

Nowadays most of us are able to put together a satisfactory looking website. There is software available for free or at a cost that can be used easily to design great looking websites. Of course there is also the option of hiring a specialist design company to do the coding for you. Even if you have the best looking web pages on the internet they will not automatically be ranked highly by a search engine, for this to happen takes an understanding of important search engine optimization techniques.

By using a free SEO analysis you will be given information on how your web pages will appear to the various search engines. It is an essential tool for people that want to have their website seen.

Unless your web pages appear in the first few pages of results in searches relating to your sites keywords then you will not get many hits. It is possible to have a basic website appear number one in the search results if the SEO techniques are understood and implemented correctly.

No matter how much you have spent on your website, by having a free SEO analysis you can make changes to the programming to ensure that your web pages will be seen by as many people as possible.

If you are planning on selling a product or service online then the placement of your website in a search engine is even more important. More trade is now being conducted online and internet marketing has a huge reach.

Get local seo help! Obtain a free seo analysis and find out how to increase traffic to your site and bolster sales!

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The most difficult part to setting up your internet business is choosing a domain name that will grab the attention of the search engines. It can be simple to pick any name, however one that mentions your business in it is the most suitable choice. In this article you will find some help tips on choosing a domain name that will prove profitable to your internet business.

Lets say your company name is Fever and your business is in home entertainment electronics. With this information you will want to choose a domain name that will not only incorporate your company name, but the services you offer as well. For this scenario some good domain names may include Fever electronics, Fever home entertainment or even Fever surround sound.

Once you have the domain name you will need to to decide on which domains you want to utilize. Domain chooses include; .com, .net, .org and others. When deciding on a domain, a good rule of thumb is to take all available ones in order to protect yourself for fraudulently companies running under your name. This will not only ruining your company image, but if your competitor companies decide to take a domain with your name they can redirect your customers to their websites.

If you were to hire a search engine optimization company to help you market your website they too would make this suggestion as it helps in redirecting search engine spiders to your site especially when keywords that are relevant are typed into a search box. Using a domain name that is key word rich and making your website that way also will help to direct traffic to your site and will help you build your business faster and more efficiently than those who are using non-relevant domain names and text.

Whether you choose to hire a professional to market your website or choose to do it yourself, you will definitely have a larger impact and get much better results by using a relevant domain name for your business site. The more you use relevant key words both in your domain name and in your actual site itself the bigger the impact that your online marketing strategies will have.

search engine optimisation refers to building a website that will be exposed by search engines. For more information on this topic log onto seo moves at www.seomoves.com.au.

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Every time a Page rank updates, the same common issues arise, creating confusion regarding your web site’s Page Rank. What the Page Rank and its fluctuations mean cause confusion to the site’s owner. Some usual themes are the following:

1. If your Page Rank goes down slightly during an update, that is not a penalty. The PR rank is the “grade” that Google gives you, it is found in the Google toolbar. Losing powerful links could lower your PR, or if sites that you link lose PR, yours will also lower. If Google changes the way they figure PR, you can lose PR, as well. Keeping up with your content will keep your PR steady. There are many factors in a PR drop but it definitely not a penalty. The only way to be penalized is to go against the Webmaster Guidelines. Doing this will result in your removal from the index and/or noticeable drop in rankings.

2. The displayed PR is not necessarily current. The PR is only displayed current after an update. Although you may have created a well rounded link profile, perhaps added an interface for user generated content, and still end up with PR4 after a few months. You do not know your actual PR, so do not worry.

3. Higher rankings are not equal to higher PR. Focus on your traffic, rankings and conversions instead of your PR. many searches have PR0-3 that outrank PR4-6, so it is not the only method in the Google algorithm that measures your sites ranking. unless you are selling your links on your site, and need to show your PR as high to sell, do not worry about the PR. Be sure to keep that in perspective, while not completely ignoring it. PR is the general snapshot of your site in the eyes of Google. Generally, you will rank higher with high PR, but that is just one piece of the puzzle.

4. PR juice flows. Without obsessing about your PR, understand that acquiring high PR links will flow PR to your site as well. Worrying about your own site’s PR may not be as valuable as making sure that your incoming links are from high or mid PR sites. If you are working towards obtaining links, high PR pages mixed in, naturally, will greatly benefit you. If you look at PR as a trust snapshot, then obtaining a link from a more trusted site, at the same time being relevant to your industry, will not only boost your PR, but your ranking as well.

Usually, a drop or increase in PR that doesn’t coincide with traffic or search results should not worry you. It is an awesome thing to see your PR rise, but traffic is what really matters.

search engine optimisation is the process of building traffic to your website. There are seo companies that can help you with this process and help you achieve greater page rankings. For helpance from one of the top companies in the business go to www.seomoves.com.uk.

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As technology keeps advancing, it has become easier for many people to create their own web site. Every day there are additional web sites that are created, and most of them are trying to attract as many visitors as possible. Some sites grow in popularity while others are left in obscurity. So how can you help your web site attract more visitors? Well there are several things you can do to help improve the visibility of your web site, but one of the most powerful ways is to use internal links within the site.

The key to getting to a website, for most people, is to go through a search engine, like Yahoo or Google. When you search for a term the engine returns results based on your search criteria, and the relevance of the web pages found. If you use internal links on your web page it will provide more information for the search engine, which will help improve your position in the search results list.

As the search engine is compiling its results list, it searches the key words of web pages to see how relevant they are to the search criteria. The search engine is also looking at the links within your web page to see if they are providing even more information on the same topic. The more relevant links you have within your page, the more likely it is that your web page will end up higher in the search engine results list.

1. It is very important that any internal links you include in your web page are for sites that are related to the content on your web site.

2. Link through relevant keywords and not use the infamous CLICK HERE, link that people love to use. This does not serve the same purpose as linking to relevant text.

3. Links are only effective when they actually take you to another web page, not just change colors. It is critical that you make sure all your links work, and keep working. You should also make sure that the site you are linking to hasn’t changed, and is still providing the additional information it did when you first created the link.

4. Including links to other websites that can provide additional information on the topics you are discussing is great, for both your site and the users of the site. Too many links, though, can have the opposite effect, confusing your users, and driving people away from your site, so you should use links in moderation.

If your web site provides a lot of useful information, and also provides links to other web sites that are also providing additional information on the same topic, then more and more people will continue to go to your site. The point of having your own web page is to promote your message, and the more people you get to visit your site, the more effective the site will be.

When you are looking for a search engine optimisation company you want to make sure that they are legitimate and you are not being tricked by one of the many scams out there. seo moves is a company that you can rely on and trust, log onto www.seomoves.com.au to learn more about what they can do for you.

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1. When you are looking for a reliable SEO company the first thing to look at is that they are not making unrealistic promises. If they tell you that they can have your site ranking number one within the first month, this is an unrealistic goal and you may want to think twice about using this company.

2. It is a gradual process to get your desired results, you will not see top ranking results immediately. Any company that promises you differently is not being completely honest with you.

3. Deal only with an SEO company that can explain to you exactly what you are getting for your money. If they are talking over your head, and are not clearly letting you know what they are promising you, then be skeptical. SEO companies should be able to explain in lay terms exactly what they do and how it works.

4. Look at their ranking and the ranking of their customers. Most companies should be able to give references and should have a good page ranking and site ranking both for their own company and for those who are their clients. If they are not accomplishing this for their current clients, then chances are they aren’t going to be able to do this for you either.

5. You should always be careful for scams, as there are more out there they you may even realize. Some things to be cautious of are shadow domains, doorway pages, if you are unable to distinguish between the site and the advertisements, if there are keywords in the address bar, and requesting your FTP account information or root access to your server. Although these are most commonly seen, there are also many other suspicious activities to beware of.

6. Your SEO company should also NOT require long phrase keywords. These type of keywords do not usually produce good page rankings, as they are obscure and rarely typed in by those looking for a specific topic. Your keywords should be brief and relevant.

7. Linking to the SEO should never be mandatory. Often times this is not advised and has no affect to your search rankings.

8. Always ask questions. Questions are the best way to learn the company history and the services that they provide. Is you are shy about asking questions it could cost your money in the long run. So my advice is to ask questions and continue to ask until you have the answers to everything that you want to know about the company and what they do.

If you feel that the SEO company you are utilizing has mislead you, you will need to contact the Federal Trade Commission, in Washington, DC.

There are numerous companies that can assist you with building traffic to your internet site in order to achieve greater page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.

Technorati Tags: advertising, ecommerce, internet, Internet Marketing, link building, marketing, Search Engine Marketing, search engine optimization, seo, web design, website marketing

Websites can look amazing with lots of fun stuff and still be losing visitors. If your website is not holding the attention of visitors then the following 6 website design mistakes may be of help.

Of course you want your website to be successful and not only attract visitors but interest them in staying and even returning. Unfortunately, the amount of time that a visitor will spend on your website will be determined in the first few seconds of their visit. If there are one or more basic design mistakes then the visitor will leave quickly. In order to keep their attention your home page needs to build a relationship with the visitor that will keep them coming back.

The greatest design mistake is no doubt a lack of focus. When a website does not offer exactly what is promised in the keyword and title that drove the visitor there in the first place, the visitor loses interest and leaves quickly. The content must be relevant to the theme of the website and be interesting enough to encourage the visitor to look at more pages.

Pages that are heavy with text can be a turn-off to visitors. Reading text online is different from reading a newspaper. The paragraphs have to be set up so that the reading is instantly presenting the point of the information. There needs to be short paragraphs with headers and subheadings, bullets and numbering where possible, some graphics and pics where appropriate and correctly balanced white space. The information has to be spot on with the topic with no diversions or unnecessary additions. If anything on the page confuses the visitor, they will leave and not return.

The content must be readable and easy to view. Using backgrounds that drown out the font will not hold the attention of the visitor. Pages that take too long to upload will also drive the visitor away. The kind of fonts used should be universal fonts that are clear and crisp like the Arial or the Verdana. If the fonts are odd or too fancy they may not even be visible on some computers. The fonts need to be those that are automatic with Windows.

Clutter is a big no no on any website. The contents can be nicely organized but if it is too busy with long text segments, unnecessary material, promotional offers, sales pitches and lots of animations then it is considered very noisy and very cluttered. This will discourage any visitor especially if it is the start-up page. This also makes the upload too slow.

Advertising on your website is certainly acceptable but overpowering ads are guaranteed to drive visitor away. Using the pop-up ads or messages is still a common practice but the problem is that most people block these so they will not see yours and if they do they may be irritated by them. This will not build a good relationship with your visitor.

If you website is done well and has not made any of the mistakes we have discussed but the navigation is messed up you will lose your visitors. The use of a site map will make your pages easier to navigate so that your visitor an see in a moment where they want to go next. A happy visitor is one that will return.

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