Posts Tagged ‘publishing’

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How to design a website that works

Thursday, August 4th, 2011

Many business owners don’t realise that a well designed site can generate sales in the same way a bad design can lose you customers and business. Indeed I would say webmasters need to get their site operating at 100% of its potential before worrying about seo or other marketing methods, if not your throwing money down the drain.

Navigation is key because web users have a shorter attention span than most and if they can’t find the main sections on your site quickly they will leave fast. Don’t let your design get in the way of your menu as it should stand out with a colour scheme that is easy to read.

Flash animation can be fun when it’s used in the right circumstances, it can make a boring article exciting, however you should never build an entire site in it. For a start google can’t understand it so you won’t get much free search engine traffic. Also the millions of people who now use iphones won’t have access to your site.

Overloading visitors with too much content is almost as bad as too little. So often when on a product detail page I’m assaulted with 10 pages of technical data when all I wanted was the dimensions. Clearly segment your data because customers don’t have time to wade through all the information to find what they need.

Many webmasters only test their sites design in the browser they use but this is a serious mistake. Not only do you need to test in different browsers but the different versions of each. For example older versions of internet explorer render some designs very differently than the latest one. You really have to test them all to know.

My last tip is to make sure your design and theme is consistent across all pages. There’s nothing more unprofessional than a site which changes font or colour depending on which page you’re on. Remember if you want people to buy from your store or make an enquiry they need to trust that you are a professional and well designed site is part of that.

If you’re a webmaster looking for design advice visit my new blog sometime.

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London Printer Gets Greener

Monday, September 27th, 2010

We’re proud to say we’re doing out bit for the environment. This week we have made the first steps in getting our carbon footprint calculated thus giving ourselves a target to beat annually. Having achieved ISO 140001 (proudly presented on our website) approximately seven years ago we’ll now soon also be the owners of the Carbon Smart 2010 accreditation. Partnered with these is our increasing use of recycled papers and vegetable inks. A bold step in the right direction towards becoming London’s greenest printer. Yes, Mother Nature can be rest assured Brightside Print & Design Ltd are doing their bit!

Unbeknownst to the majority of people when printing a document on a recycled stock the finished article is not always going to be compromised. There’s a huge range of green papers available now and the difference is impossible to spot against non-recycled, they don’t have to be flecked and coarse! Having said that, that type of stock is ideal for use if your marketing strategy is to emphasise your green credentials. If you need advice, then there is no harm in picking up the telephone and talking to a member of our team. We’ll help you to get environmentally friendly and have maximum impact all without blowing your budget.

Since we are also a graphic designers we are in a unique position to be able to advise and inspire. Our team of designers range from masters of the corporate world to urban fringe, London design has never been so simple. The process from concept to printing press has been tailored to be as smooth as possible for the client.

Printing either litho or digital is not always a simple task. We can be your guide and hold your hand throughout this process. People are often surprised at how complicated the work from computers to printing presses can get. Our goal is to keep this process simple because we’re an experienced London print company.

By possessing an in house design team, the complex communications between design houses and printers are automatically removed. Nothing is misunderstood, precious time is saved and the end of it all you are a lot less likely to have a heart attack when you see the invoice arrives in your inbox.

Sadly for everybody the summer is now over, it went by in a rather drizzly grey flash. The time has come for people to start knuckling down now and begin to focusing ahead for their big push before Christmas. We’ve already noticed a dramatic increase in ideas being mused within our walls. The marker pens are out and spider diagrams are being scribbled.

Some companies are looking ahead to their Christmas cards campaign and some their calendars, ultimately their planning ahead. They are wise to do so. To fail to prepare is to prepare to fail. If you have a project on the horizon, get it started, you’d be surprised at how much time you may need. We’re experts at reacting quickly and London print companies have got a lot learn from us!

Located in the heart of London couldn’t be more useful to us. Not only are we proud to be part of its multicultural makeup but we find it to be the inspiration for many of our projects. An example of this is our latest showcase animation proudly presented on our homepage.

Learn more about a London Print Company. Stop by Laurence Hobbs’s site where you can find out all about London Print Companies and what they can do for you.

categories: Design,Print,Printing,Designers,Illustration,Publishing,web design and Development,Publishing and Printing,Graphic Design,Desktop Publishing,Printing Industry,Environmental,Marketing Services,Business

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The World’s Book Producers Should Be Concerned

Thursday, February 25th, 2010

It is a well-known fact that the music and movie industry faces plagues because of digital piracy. From the time that the MP3s were launched, it has been quite easy to get music by just going online and downloading it without paying a penny for it.

When people decide to get the free music at a torrent website or a file sharing platform, the end result is less sales for so many artists. It’s the same with the movie industry as the movies get recorded first by movie pirates before they are uploaded to platforms for file sharing.

Most recently, it seems like this problem has spread to yet another medium. All of a sudden, e-books are now being shared via this means and it seems that the issue may be growing.

More and more books are being digitalized, and that makes it so easy to download them illegally from a file sharing site or a torrent and not have to pay for them.

Tablet PCs and the Kindle are pretty popular digital mediums that enable the proliferation of the books through digital means.

This could potentially be a sharp blow to the publishing industry, and people should really consider their actions before taking part in such illegal activity.

The fact is that writers can take the time for the research and writing since they believe the end result will be great sales. If that industry gets a major blow, our world just might have way less writing that is high quality.

I know that most folks do understand that things would be a lot worse if this happened, and that it would be best to just quit doing these things at once.

Since sales of e-books were above $37 million during the second quarter of 2009, it seems like this is an issue that regulators will be forced to grasp as the use of e-books continues to grow.

Besides publishing, the author also regularly articles about metal storage bins and glass display shelving.

categories: publishing,ebooks,books,crime,multimedia,ecommerce,internet,software,computers,technology,education,writing,entertainment,music

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Richard Salvucci’s Art

Sunday, January 31st, 2010

Traditional art is a rare thing to come by in this day and age, but there is one out there who has mastered the art of traditional methods out there like Richard Salvuucci has been able to do.

His first inspiration came from a comic book that his grandmother had brought him whilst they were on a family vacation exploring the mountains. It was a comic book starring the marvel superheroes known best as The Incredible Hulk. When Richard had read this comic book his quickly fell in love with the idea of becoming an illustration artist for his future career and there was nothing that was going to stop him.

Richard has been working freelance very successfully as a traditional illustrator for 25 years and counting and there is nothing holding him back just yet, as he is in the studio constantly refining his skills everyday learning something new to add to his spectacular style. Over the course of time Richard began to develop a love for animals and birds and these quickly became the main focus of the paintings in which he would create.

Richard attended an art college and graduated in the year of 1978. Soon there after he wasted no time and jumped straight into working professional in the creative industry and has been aiming for success ever since, and what a fulfilling career he has been able to enjoy so far.

It was in the early 1990′s where he 1st attended an exhibit at Boston’s Museum of Science, where they showcased artist who specialised in painting nature based scenes of landscapes and animals, which was good for Richard as this is where his interest strongly began to lie.

Always moving forward and never looking back is the personality of Richard, which for an artist is the correct attitude to take always learning, to become the best and remain unchallenged by all those who surround him.

If you are a designer, artist or viewer, the online gallery of Richard Salvucci is defiantly one that you must lay your eyes upon, what more can one ask for from an artist of this magnitude.

Check out the amazing work of this artist or check out many freelance jobs on PNW’s site, it caters for all types of design jobs.

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Lael Henderson Illustration

Wednesday, January 27th, 2010

Being a designer is not easy these days, there are new challenges everyday that every designer must try to overcome if they want to be known as the best. Someone who has done very well in this aspect is Lael Henderson who grew up n the area of California, then moved to Utah to continue his work as a freelancer. He has been very successful this far, and continues to strive on and show everyone that his imagination is as fresh as ever.

Graduating from BYU in the year of 1993, Lael was able to get BFA qualification, giving him a great and early footstep when he began to make a working and successful career in designing for various clients as a freelancer.

Laels favourite form of art revolved around using the traditional art methods, of ink, pastels, paints and what ever else he could possibly get his hands on. However there came a time where Lael had to leave these methods behind to make it as a modern designer that can attend to the needs of today’s clients.

The disciplines of Lael and focused on children’s, cartoon and conceptual illustrations. Using and combining these 3 formats Lael has been able to become a master when it comes to the artistic portrayal of children art. If ever Lael is to take on a new project, the chances are that it would be artwork for children novels.

It hasn’t been hard for Lael to stay on top of his design game and continue to deliver his viewers fresh and unseen ideas. Some images that would have you gazing upon them in pure amazement. If Lael did not have the quality for always being funky and fresh, sure by now his ideals would not be as much appreciated as they are today by his clients and viewers alike.

A great piece of work by Lael is the Keeping That Goal To Exercise. The emotion expressed by the characters within the image are spot on, and you can really feeling the mood of the painting when you look at it, makes you feel as though you are actually there.

Lael does have an online portfolio which is something you defiantly have to check out, there is much to be appreciated here.Lael does have an online portfolio which is something you defiantly have to check out, there is much to be appreciated here.

Do Please You can always You must You need to When your ready, check out the work of this artist or check out many freelance jobs on PNW’s site, it caters for all types of design jobs.

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The Illustrations Of Rod Hunt

Wednesday, January 27th, 2010

Rod Hunt is one of the top notch designs based in the uk, accomplishing so much there seems to be no stopping this talented artist on his path to success. Rob Hunt current lives and works in the London area in the UK and his retro styles illustrations have become one of a kind and well known all over the internet, he has a fan base for his work like no other.

Rods disciplines lie in the lifestyle, cartoon and conceptual artist categories. Looking at his work you can always see the unique and precise detail he has given every picture that he has ever worked on.

Appreciating across the world by viewers, designers and clients alike, Rods retro style has defiantly put him in the lime light on more than one occasion during his working career as a freelancer. If he keeps this passion and love for design and creative imagination going strong, there is no telling as to where Rod may end up In the near future.

Rods Career so far, has been amazing and he has been very successful in creating a good name and identity for himself in the creative industry, he will surely carry this on and this will lead him to continue getting the big clients he needs to sustain the working lifestyle of the freelance artist.

Given the drive and passion Rod has demonstrated so far, you can be sure that he has plenty more tricks under his hat to share with the world soon enough, we can only sit back and embrace what more he has to share with us when the time is right.

The online portfolio of Rod Hunt is defiantly one for every viewer and designer to take a look at.

So much research was required to finish this project, but that was not going to stop Rob from getting the job complete to a more than satisfactory standard.

Find excellent opportunities by viewing many freelance jobs and find some great work from the worlds best illustrators.

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The DIgital Art of Ralf Kunstmann

Monday, January 25th, 2010

Leading and exploring designer Ralf Kunstmann has come a long way in the creative industry and has astounded many with his abilities and continues to do so, as he has so much more he is willing to share with the world. Born in 1960, Ralf has made it his sole ambition to become widely recognised in his field as one of the greatest, and with his hard working ethic and unique skills, it is not hard to believe that he has been able to achieve this over the years.

Ralf has been working in freelance since 1991 and has become a member of the Alliance of German Designers as well as the Member of the Association Of Art. So it is easy to see that Ralf has come along way, during his journey as a designer.

Ralf’s three main artistic preferences are photo, nature and traditional illustration. Keeping these skills at their utmost best is what keeps Ralf going and ensures that whenever a client needs an illustration completed Ralf is one of the first names to contact on the list.

Photorealism is the art form that Ralf has specialised himself in over the years, using various artistic techniques to refine his art in a way like no other can imagine. It was 2003 when Ralf decided to change his focus of art and airbrushing techniques to follow a more abstract course of design, whilst all the while working on motives with nothing more than a putty knife.

The great love of Ralf is photorealism, as it is this medium that Ralf has been able to express himself most successfully and will continue to do so throughout the rest of his career. Ralf adds a twist to his art by using airbrushing and various painting techniques to create the unique style he so gladly shares with the world every day. Ralf is not afraid to experiment, which later lead him to explore abstract art, again learning and developing a skill that is forever changing.

With one focus and ambition which was to grow, develop and adapt to the ways of the creative world, Ralf has become the best at what he does, and his keen drive to success will ensure that over time that he will only get better.

Ralfs keenness to adapt, change, explore and develop is admirable and will always enable him to remain one step ahead of his competition, was what style of art Ralf will come up with next, is almost impossible to tell. You may recognise some of Ralfs work in his online portfolio be sure to spare a moment a take a look, as you do not know what you could be missing.

Check out the great work of this artist or check out many freelance jobs on PNW’s site, it caters for all types of design jobs.

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The Great Art Work Of Eddie Young

Sunday, January 24th, 2010

The Brilliant veteran designer Eddie Young from Long Beach USA, has created many breath taking pieces over the years and has done nothing but leave the audience in awe time and time again, never failing to give the people something wonderful to look at.

Eddie Young has been blessed with a long and fulfilling 23 year long career in creative design, which is still currently on going. Every day he gets better and better and his name in the creative industry continues to grow. In the world of media and television Eddie Young is a name that is echoed in the ears of many.

Eddie Young has a long list of clients that he has worked with such as Disney, Warner Brothers, Hanna Barbera and Fox, Tyco Toys and the list goes on.

The imagination of Eddie Young has serve him well over the years and his kept the spark in his creative side striving for more and more each day, leading him to the path of success of which he walks on today. Eddie Young is very dedicated to doing what he loves most, and also making sure that he does it the best. Even when the times began to change from the traditional to the digital age of creative design, Young was able to learn and keep his head high and progress on to the next level, many would turn a head and refuse to change, but when the world changes, as a designer, one must change with it.

Eddie is a very creative and cheerful individual, and this personality can be seen throughout his work as his character designs are very cartoonish and given very cute aesthetics. The colours he uses are very bright and the stones are very strong and refined.

Eddie Young got most of his inspiration from Disney characters such as Mickey Mouse, and it is amazing that over time these are the very characters he used to create his own blissful career with.

Be sure to catch more of Eddie’s work in his online portfolio, but even so, it is most likely you would have already laid eyes upon it more than once already in your life time.

Find new ways to become successful illustrators and find a host of top professionals by viewing their illustration.

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Ben Fellowes Illustration

Saturday, January 23rd, 2010

Have you ever heard of a rising graphic design artist who goes by the name of Ben fellows? Probably not as he is a new artist making a name for himself with a strong desire and passion to make, and leave a mark on the foundations of the design industry. Many are facing tough times at the moment, but this has not stopped Ben from making a stand, and believing in his abilities as a graphic artist.

Who says being a freelancer is I easier? As many would know it is probably one of the hardest and unreliable jobs one can have, one can never be too sure where the next pay check is coming from, so the only way for one to survive in working in this fashion is t build up a strong portfolio and huge client list. Although Ben is still somewhat fresh on the scene in comparison to other artist, he has had no problem in doing this and has been able to keep his place on the design front and begin to progress forward where the boundaries of his success will become limitless.

Ben has been in the industry for just 6 years now, working with clients and agencies as well as full service advertising and marketing firms. Keeping his skill set wide and knowledgeable has surely been an advantage for this young designer.

Using his talents as a graphic designer he has been able to produce artwork like nothing one has ever seen before. Ben is also well tailored in the mannerisms of new media and art direction.

Not one piece of Ben’s work, which I have seen so far, has caused me to believe that he does not have the true qualities of a true designer. Rising to the occasion is quality that every designer and artist needs, and it is surely a quality that Ben possesses.

Starting fresh, and going strong, many can place their faith in Ben, and know that he will not be letting us down anytime soon, and if he is already so strong in his style and work ethic, things can only get better from here on out.

Great man, great designer be sure to check out his gallery here.

To see his new design and illustration work or other great freelance jobs check out PNW’s site, it caters for many types of design jobs.

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The Art & Design Work Of Kenny Kiernan

Saturday, January 23rd, 2010

Kenny Kiernan was born in the city of New York where he was brought up and made a lifetime committing decision to follow the path of becoming a graphic illustrator.

Turning a dream into realty is what many people strive for everyday of their lives, luckily for him Kenny was able to achieve this, now he can do what he enjoys most, and when people do what they love, its is more than likely they will always do it to the best of their ability, Kenny is evident of this.

Kenny has much experience and expertise in advertising, editorial and pharmaceutical illustration, toy, game and product packaging, so you can see he has a long list of expertise, and as time goes on, it can only truly get longer.

Using his refined and urban style of design Kenny has been able to successful complete many works on various projects for his own personal gain as well as well paying clients who always love what they see when Kenny is given a brief for a project which he has always completed to great satisfaction.

Stay on top of you talent is one of the most valuable tips you can give or receive as a designer in this competitive environment. With jobs becoming scarce for the everyday freelancer, the only way to maintain your survival is to become the best, and to be versatile with you art format.

Styles such as Japanese anime and manga have greatly influenced the work of Kenny over time as well as illustrations of the comic book world. Putting his own flavour into these art formats he has created his own successful identity.x

Checking out Kenny’s online portfolio is something that you will defiantly want to do before this day times out .

You can Please do Check out the great work of this artist or check out many freelance jobs on PNW’s site, it caters for all types of design jobs.

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