We recognize that we shouldn’t judge things based on a quick first impression. However, we are victims of our human nature and make quick judgments as a result. The bottom line is that it is increasingly important for us to write catchy blog post titles so that people choose to read our articles.
Your best content will remain undiscovered if you don’t make the effort to write effective titles.
Below I’ve listed 5 ways you can increase the responses to your blog post titles:
1. Ask a Question – A provocative question creates curiosity. People want to find out the answer and feel inclined to click through to read more. This is especially true when the question addresses a specific need or concern and promises to answer a problem the reader identifies with. For instance I wrote a popular post a little while back titled: “Lawyer Marketing Definitions: What are RSS Feeds and Why Should I Care?”. People who didn’t know what RSS feeds were clicked through to find out and have the question addressed.
2. Look at magazines covers – Copywriters for magazines are truly professionals. When a consumer is thinking of purchasing a magazine and skims over the choices on the rack, there are only a precious few seconds to catch their attention. By noticing the words being used and the structure of the sentences, you can learn some good techniques for titles on your legal blog.
3. Create titles that include lists – Consumers on the internet like lists. They are short and easy to digest. Blog posts and articles I’ve created using lists in the title have consistently been some of the most popular and frequently read.
4. Solve a problem – People who are reading your legal post don’t care about you. They care about their own wants, needs, and problems. If you offer a solution to a problem they identify with, you will have yourself a reader. A good example of this is a post I wrote titled: “5 Ways to Attract More Readers to Your Legal Blog”. The headline was effective because it solved a problem others identified with: the need to get more readers.
5. Explain to the reader the right way to do something – Offering practical advice about a common situation or event can be a great way to formulate a good title. People are looking for solutions to problems they have. If you promise to offer a solution in your title and follow up on that promise in your article, you will be well on your way to increasing your readership and writing effective titles.
A good thing to keep in mind is that you should keep your blog post titles short. A good idea is to keep the title between 7-9 words. In addition, you should capitalize the first letter of each word in your title.
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