Posts Tagged ‘Google’

Starting SEO And Internet Marketing With Seven Easy Steps

Thursday, August 19th, 2010

If you are a beginner in the SEO and internet marketing world, you might feel overwhelmed about the things you have to do. Maybe you want to hire an expert, but you are tight on the budget. This process is not very difficult if you know how to break it down into several steps. Breaking down the process will help you to organize and plan your effort. Read more to find out how you can begin this process.

Setting up your website is the first step of online marketing and SEO optimizing effort. Your website acts as your virtual office or store. It means that you must make it look as professional and attractive as possible. It is essential to use your own domain and pay for the hosting fee instead of using free services for SEO purpose and to make your website looks even more professional. You can set up your own website or you can hire someone who is an expert in this field.

Start simple. Use website template and design that is easy to install and navigate. Although fancy websites look interesting, many readers actually prefer simple but informative website. Put in the most basic information about your products and company. Write your shop or service policy as clearly as possible. It is best if you add a Frequently Asked Question section on your website. Do not forget to put in your contact info so that readers can reach you. It is preferable to put in your phone number aside from email address. Some people prefer to speak directly to someone rather than using email.

There is nothing more important than pictures when you are selling tangible products online. Your customers cannot touch or see them directly like when they are shopping in stores so you need to attract them with your pictures. Consider hiring a photographer if you cannot do it yourself. Even if you do not sell tangible products, photos will help your website look more attractive.

Now you can start optimizing your website via SEO. First, make sure your website is searchable on search engines. You might need to submit your website address to some search engines to speed up the process. Then you should edit your header and title to include relevant keywords that describe your website content and your products. You also need to add these keywords to your content. Avoid keyword stuffing as this is frowned upon by search engines, so only use trustworthy Internet marketing practices.

The fifth step is to sign up for social networking sites. Start with Facebook and Twitter since they are the easiest to use and most popular. If you use Facebook, create a business page or a fan page. Like with your website, fill in relevant information and make it look as professional and attractive as possible. Add social networking buttons such as Facebook badges on your website.

The purpose of social networking sites is to build network and interact with people. When you first start, share your page with your immediate friends, friends on your friend list. These people may be your family, friends, or coworkers. You may also ask them to help them tell their friends about your website or business. You need to keep updating your page with relevant info. Posting sale and special offer is a great idea to keep your readers interested.

You might want to consider setting up advertisement as part of your SEO and internet marketing process. Your advertising strategy may include placing ads directly on high traffic websites or using popular advertising services such as Google Adwords and Facebook ads.

Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO as well as other web-based processes. Our panel of experts have diverse expertise in a wide array of SEO Toronto strategies.

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Not A Scam – Ben Moskel And Affiliate Marketing

Monday, July 5th, 2010

Ben Moskel wasn’t afraid of working hard to achieve the type of lifestyle he wanted. Starting off as a young attorney in a downtown Buffalo law, Ben handled insurance claims for the lawe firmn he worked at. He and his new wife, Lisa, who was also an attorney, looked forward to working hard and reaping the benefits. They were used to working hard in college and law school and anticipated a bright financial future together.

Month after month, Ben worked long hours for the law firm, and didn’t really bring home much of a paycheck. After calculating his income vrs his time spent working, it broke down to about $14 an hour, which is not a very sturdy paycheck for an attorney. He was making the firm he worked for money than he could ever make himself. “There’s got to be a better way” Ben said. He was right.

One day he noticed a junior associate was driving a brand new car, and she made the same salary as he did. He wanted to know what her secret was and so he asked her. Her response surprised him.

His colleague explained that she had been working on the internet creating websites that brought her an additional $10,000 a month. It was called “Performance Marketing” and all she had to do was use her computer and her brain. Ben’s brain began working overtime when he realized the lucrative opportunities available to him. All he needed was the desire to learn how to build websites.

By the time he had created over 300 websites, Ben knew he had found his niche. He was ready to retire from his job as an attorney at the age of 27, and has never looked back since. He had been so successful that he wanted to share his secrets with family and friends but many were skeptical, thinking “this internet thing” was just a passing fad.

By aligning yourself with a major company which provides a service or a product, you are able to create a website that will drive the consumer to their link. “Affiliate Marketing” as it is now called, morphed into a new animal, but at its heart is still basically a sales call. Only you don’t have to meet the consumer face to face – and can still make a profit!

Its easy to get started. For example, say you wanted to work with a company like Pet Smart. You develop a website that promotes pet prescriptions. When a consumer types in “where can I get pet prescriptions” into a search engine, your website will pop up. Your website will then have a link that will connect the consumer to Pet Smart, who will in turn pay you a percentage for each consumer you send to them. It is legitimate and and excellent way to increase your presence on the internet. The more websites you create, the more opportunities you make for yourself.

Ben and college chum, Dave Clabeaux, have built a virtual empire together. It has resulted in a multimillion dollar income for the both of them, and they love to travel all over the world, sharing their secrets to their great success. They share their inspirational stories at seminars and have a free, short video on the internet that anyone can view. They are average guys who success has not changed them, in fact, made them want to work harder to share their success story with others. A legitimate business had changed their lives beyond their imagination.

Ben and Dave have developed a seminar call “The Six Figure Program” which shows you how to develop a website, step by step. Thousands of people have taken this seminar and the list of attendees keeps growing.

They have also co-authored a book called “The Online Entrepreneur, “which has been sold in over 40 countries. Their internet sales have generated over $30 million dollars in the past 3 years for Fortune 500 companies including First Bank of Delaware, Yahoo!, Microsoft, and dozens of other retailers and service providers.

As with any successful businessman, there are those who don’t believe their success or the value of hard work. It is easier to discount the legitimacy of “The Six Figure Program” and try to deny it or even copy it. Don’t be fooled – they are the real thing!

“The Six Figure Program” is not a scam or a rip off. Nor is it an easy fix or a get rich quick scheme. If you want to become a millionaire overnight, buy a lottery ticket. Ben and Dave will tell you that you need to educate yourself to see what market you want your developing website to target. It takes time and effort and will not happen immediatley. Find the niche that is out there needing to be filled and you will be happily surprised at the money you can make for yourself.

There are thousands of satisfied business people who are constantly in touch with Ben and Dave, and more are adding their names to the list everyday. New niches are being found and developed everday. A scam will eventually burn itself out and no longer create interest – this is certainly NOT the case with them.

An American success story and self made millionaire, Ben Moskel is happy to share the secrets of his success by sending you his book, the Online Entreprenuer, or seminar “The Six Figure Program.

Can You Still Make Money from Affiliate Programs? See whether TheSix Figure Program works. Ben Moskel has trained nearly 4,000 new Affiliates.

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Why You Need A Marketing Funnel

Friday, April 16th, 2010

If you hang around people who do internet marketing, you no doubt have heard them talking about their “marketing funnel.” You will have heard them discuss the strategies they are employing constantly to increase the power and effectiveness of the sales funnel. They may be talking to you while working from their home computer or blogging online to fellow entrepreneurs. Clearly the funnel is an urgent item on their agenda.

“What”, you may ask, “is a marketing funnel?”

Well, you know what an ordinary funnel is. According to the world English dictionary, a funnel (when used as a noun) is “a cone-shaped utensil with a large opening at the top and a small opening or tube at the bottom. Use: to guide liquids and other substances into containers.” Funnel, when used as a verb means “to direct or channel all of something from one place or use to another”

We like funnels because they avoid waste and spillage. The bigger they are at one end the more efficiently we can transfer anything that pours from a large container to a smaller-mouthed one. The same advantages come from your marketing funnel. Potential business should pour into the big opening and be guided to the proper spot without losing any. The bigger the funnel the more business it can handle.

Today, your blog is probably the best sales funnel that you can utilize. So now you can visualize this business marketing funnel, with all those potential customers pouring into the wide mouth of the funnel. But how do you get the process going? Those are the strategies and ideas that website business owners work on constantly. The ways of getting the funnel full include creating a site that offers valuable, useful information, complementary downloads or free advice in a weekly newsletter. Resourceful and creative website marketers can come up with endless approaches to generating that all important full funnel effect. One important part of the process is creating a client base of people who have visited your site and submitted contact information to get the free items or make a purchase. These are the clients you can work with and interest in your products or services. They will be the backbone of your business’ success.

For example, you only need an email address and their user name or first name to give a visitor access to a free download. If you want to obtain more detailed contact information, you can offer complementary items or newsletters that required addresses.

Once you have potential customers and clients in your marketing funnel, you can then attempt to up-sell them by offering even more value in the form of bigger ticket items that are more expensive. You might offer a video boot camp or a training seminar. Ultimately you might funnel your prospects into high-end coaching and consulting programs, live events, retreats, and the like.

If you have devised your campaign well, you will have people excited about what they have found on your website. By the time they have spent time swirling around that funnel ride they have gotten to know your products and read your articles. You want to fill their experience with exposure to highly valuable products and services, and business connections.

How to get your funnel started? Step one is your blogging activities. A blog is the heart of your marketing plan. The traffic will not start entering the wide end of the funnel without fully exploiting all the advantages of a good blog.

Once you have your blog engine humming you need to harness the marketing energy and activity it can generate. Ensure you gain full advantage from the interest and good will you have created with your blog by directing contacts neatly into your marketing funnel. This requires some creative ideas and a carefully crafted plan. You want to make sure that your own business benefits from all your blogging efforts. Your blog should become the central dynamo around which you construct your marketing activities.

Creating a website or a blog is not rocket science, yet many online entrepreneurs are intimidated by the whole process. I know I was clueless and felt helpless when I began my first blog. Depending on your age group, blogging and website building are new skills you have had to acquire during adulthood. But you can learn new tricks. I dedicated myself to learning everything connected with building blogs and began to create several. I discovered that it is not all that scary. You also are probably quite capable of blogging and building websites, whether you are a computer geek or computer novice. I have used my personal understanding of the learning process to create tutorials and classes that will help you learn just like I did.

Still squeamish about wading into this new world on top of all the other things you must accomplish? Just not into blogging yet?

Well, NO!

You can outsource it. That way you can spend your time on other, productive things, like networking and meeting new people, being a solutions provider, and helping the people you meet learn more about the entire internet marketing process. Help them get plugged in to some excellent professional development and personal training.

We can provide the blogging you need to promote your business. You can then devote yourself to the business activities you enjoy. Your online marketing should not be a chore but an outlet for the creativity and productivity within you. Your financial success will ultimately come because you have given yourself the opportunity to create an outstanding product or service and truly care about your clients. Blogging will help you accomplish your goals but we understand that blogging itself is not the reason you are doing business on the internet.

We know how to incorporate blogging into your business activities so that it will be the vital hub from which business information and activity can radiate.

If you want to know more about our blogging classes or how you can have your own search-engine optimized blog working for you full time, simply contact us.

We can set up your entire marketing funnel – including: 1) Your own WordPress blog 2) State of the art tracking software with full analytics 3) Opt-in form from your email marketing service 4) Social plug-ins to encourage interactivity 5) Administrative plug-ins for increased blog security 6) Your blog will be SEO optimized for Google’s search engines (and you’ll receive a free consultation from me on your blog’s functionality and how to use its features) 7) Your blog will be linked to social media sites. Their traffic sources are now even bigger than Google’s.

For information on our done-for-you blog’s service, schedule your free telephone consultation with me to discuss your blog’s ging needs today. Press the “Book Now” button on my blog’s home page.

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Some Big SEO Issues With Number10.gov.uk

Friday, April 2nd, 2010

Alistair Darling last week presented his economic budget to the country, making headlines and stirring up a big media fuss. With such an event you might expect a quick Google search of terms like ‘budget live’ or ‘Budget 2010′ would find the official Prime Minister’s website www.number10.gov.uk but it doesn’t appear at the top, in fact it doesn’t even appear in the top 50 for either of these phrases, outranked by news articles and critical blogs. For something so important with such big public interest this should be a priority, to avoid critics appearing higher up in the rankings and generating political influence against the government.

To recognize what the problem might be, you can take a deeper look at the website from a Search Engine Optimisation perspective; it’s useful to learn from the mistakes of others and try and avoid ever making them yourself.

At closer inspection, the Downing St website appears to have extremely poor SEO, they make amateur mistakes like having no ‘title tag’ or containing poorly optimised articles with no keywords or descriptive text. The website is packed uses techniques like stuffing it with keywords such as ‘tattoos’, ‘piercings’ and ‘polish armed forces’ that are really frowned upon by the search engines and the SEO community. A closer look of the general SEO of Number 10 shows the brand getting lost in translation, the official YouTube channel is located at www.youtube.com/downingst rather than /number10 and both refer to their media content as ‘number10tv’ even though a Google search for that term definitely doesn’t find what your looking for.

On a further note, Gordon Brown’s tweets come from @downingstreet rather than @number10 or @primeminister. All of these mistakes are fundamental basics when creating a digital presence for a brand and you might have thought the British Government could have done a little better than this.

In common SEO practice, most agencies will buy up URLs relevant to their site and redirect to their website or prevent their competition from buying them; unusually both www.number10tv.com and www.number10tv.co.uk are both still for sale. Depending on whether Gordon Brown has an in house SEO or an agency, he needs to get rid of them.

If you are looking for achester SEO, then ask Prodo to improve your Cheshire SEO.

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Apprently You Dont Need SEO

Friday, March 26th, 2010

Recently there have been a lot of claims by certain people that a business doesn’t need SEO if the site was built up for people. What on earth is he even going on about by saying this!

A well known newspaper worker has said that their sites do not need SEO because of the great Rankings they are getting. Well I have just had a little peek into some of their rankings and yeah they rank in the top 10 for newspaper and news but they aren’t in the top 5 which means they are certainly in need of some SEO.

A newspaper site is posting articles on there everyday at least 5-10 times which means they are getting fresh content all of the time however an e-commerce site and to be honest most other sites are certainly going to need the help of an SEO. The guy clearly understands what he is on about to a certain extent but clearly he doesnt know everything. I would certainly love to agree with the guy if they were ranking as well as a national paper really should be. Don’t need SEO, think again!

A lot of companies that are starting out on the web actually need SEO to bring in customers to them. The best thing you can do is at least get in touch with an SEO engineer to see how much things are going to cost. On top of this a lot of the time the problems will actually come from poor web design which is why more often than not an SEO Team will have web designers there to help out on the sites they are working on.

So in conclusion I think that it has to be said that it is very rare that a company will not need the help of an SEO and even coming from the guy that says you do not need it the rankings on the site itself tell me otherwise.

For great SEO

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Which is better SEO? Black hat or White hat?

Friday, March 19th, 2010

Popular search engine optimisation techniques can usually be considered one of two broad categories. The concept of SEO is to improve a website’s position in search term rankings so the search engines take considerable notice to how webmasters go about doing this and to ensure they keep their practices ethical.

Practices referred to as ‘white hat’ are ethical and because of their compliance with the guidelines of the search engines, have longer lasting effects on their search results. Activities referred to as ‘Black hat’ are usually discovered by the search engines which in turn can cause websites to get banned from their results. People who use these techniques do not expect longevity from their results.

‘White hat’ SEO techniques have no intent of deceiving the search engine and are used to ensure that the content the engine indexes and ranks is the same content the user will view. The common attitude of white hat practices is to produce content for users, not engines rather than exploiting the algorithms and tricking the spiders.

An SEO technique that is considered ‘Black hat’ involves the deception of the search engine. One popular technique is to use hidden text filled with keywords that is located off screen or in the same colour as the background as to be invisible to humans. Some developers will provide a different web page depending on whether it is being requested by a human or a search engine, giving the search engines exactly what they are looking for, this is known as ‘cloaking’.

When search engines find sites using black hat techniques they will penalize them by either reducing their ranking or removing them from the results completely. This can usually be done by automated algorithms but sometimes it needs manual intervention. A good example of this would be in 2006 when Ricoh Germany was removed from Google results for using unethical techniques; they quickly apologised, fixed the pages and were eventually restored to Google’s listing.

Want to find out more about SEO, then visit Prodo for the best Search Engine Optimisation in cheshire.

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ARM and VioSoft

Thursday, March 11th, 2010

Rod Crawford from ARM talks to Art Lee at VioSoft on support for Android with their Arriba Debug software

Duration : 0:5:23

(more…)

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Blog SEO in 10 Minutes

Friday, November 20th, 2009

It seems as if everyone has their own blog these days. Companies, music groups, individuals and even peoples pets are the subjects of any number of the millions of new blogs created each month so its no wonder why you might be interested in adding to the mix with your own commentary or point of view. With all the various easy-to-use blogging platforms like WordPress and Moveable Type the creation of a unique blog has become an easy step for even the most novice internet user. The hard part in creating a blog comes when you’d like the general internet population to start reading your material. You need to create content that is not only interesting but also a reason to entice users to return again and again to see your site updates.

Keywords the most important step while creating a blog. The keyword you select represents what the blog is all about. Therefore to attract visitors to your blog always use a keyword which is attractive and has a great influence on visitors to have a glance at your site. Put your keywords on the title of the page and other pages, all over your site, HTML tags etc. Then we’ve got content. After selecting keyword, next is the content. The content you give should be strictly in accordance with the Topic which you chose. Content should not be too lengthy or too short. If it is too long then it should be divided into paragraphs. The content should be new and it should be updated daily or on weekly basis. The best way is to include forums and polls on your site.

One of the first steps you shouldn’t overlook after creating your blog is adding the URL to the various blog directories that can be found on just about any topic you can come up with. Find them by searching on Google for directories related to your topic and add your site so that other users looking for more information on your subject will come across your blog. These blog directories can play an important role in increasing the traffic headed to your site, so it’s important to word your description carefully. You can also use profiles on any of the popular social networking sites to help further your blog’s reach. To do this simply add your URL to the profile of each of your accounts and start or engage in conversations on topics related to your website. Make sure to refrain from only talking or posting links to your site as you’ll be labeled as a spammer and your account could potentially be disabled. To be on the safe side just stick to conversations about your subject-matter and interested users will naturally try to find out more by visiting the link which will appear any-time they visit your profile page.

Try to think outside the box on this one by going beyond electronic media. Apart from online marketing you can also go for offline marketing by way of newspapers, magazines, journals, yellow pages. This is another medium to increase traffic to your blog. Another tactic is to offer free downloads. This is another new and most popular thing which is found these days on almost every site. Put interesting software such as freeware, demo etc and let the visitors download them for free. Like this you can attract visitors and influence there curiosity to visit your blog for some interesting and new downloadable software’s.

The big question most new bloggers ask is how other internet users will find their site. The primary way that most users will find their way to your blog is through search engines. Whether its Yahoo!, Google, Bing or any other search portal, they’ll find your site when they search for some of the keywords that you should be creating content about. For instance if a user was looking for articles on ‘blog seo’ and I have an article or post on that topic then there’s a good chance it will show up when searched for. These search engines will catalog your website content every time that you update or add new content. To speed up the time it takes for the search engines ‘spiders’ to crawl your site you should ‘ping’ new pages after you’ve created them to alert search engines to the new content. If you’re using a blog hosted on wordpress.com, blog.com or similar sites then this will be taken care of for you. If not (or if you’d like to be double-sure that your new content is indexed) then you can use free online ping tools like Ping-O-Matic or the PingNinja. Each is pretty self-explanatory, you just enter in the URL of the new post or content, then hit the submit button.

Want to get your blog indexed in search engines faster? Try using a free online blog ping tool like PingNinja.com

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Get To The Number One Position On Google

Saturday, October 24th, 2009

When I launched my first website I quickly learned how much I didnt know about the web and Internet marketing. More specifically, even though I had accomplished my first goal of creating a website, I had not true understanding of how search engines worked. As a result, my site took forever to get ranked and I quickly realized that I needed to learn more about search engine optimization.

After I learned that good website design requires integration of SEO best practices, I was on a mission to learn more about search engine optimization principles being used by top websites and applying them to my own. It took me a good three months to learn about SEO and design principles because not a lot of good information existed on the Web. Once I understood the fundamentals, I began applying them to my own website.

Once I redesigned my website and applied the on page optimization techniques from reading dozens of web pages, blogs, and websites, I had a pretty good understanding of what I did wrong and how I could impact my search rankings. With the design tweaks I had made and a little extra effort, I was able to boost my position by about 40 spots. I was so impressed that I got hooked on learning more.

Even though I only saw moderate results with what I learned, it was enough to get me hooked. I finally understood that search results could be influenced not only by how you design your website, but through dozens of other factors. Some of these factors you control through your website and other via building connections throughout the web between authoritative websites and your own.

Put your time and effort into choosing the right keywords and optimize your site around those specific keywords. The Internet is crowded. When first starting out, dont try to outrank Nike for the keyword sneakers ” its not going to happen.

Another great tip when it comes to building a website, poised for number one rankings, is to keep it simple. Don’t use flash and don’t get exotic. Keep your website design basic and use functionality that is intuitive and easy to understand. This not only makes it easy for your browsers, but also ideal for search engine spiders.

After you have created your website, the next step is to make everyone aware that your site exists. By creating site popularity, your website will climb in the search results. A key factor is the Google PR of the sites linking to your site. They, in essence, transfer some of their value to you, influencing your search ranking.

In internet marketing, there are tons of professed gurus who can show you the latest techniques for number one rankings. Based on my more than ten years of marketing experience and search engine optimization efforts, Id rather keep things simple.

The good news is that although these techniques take time, they work. No more searching for the silver bullet ” keep things simple. Additionally, be sure to research software or services that can help you along the way. Don’t be afraid to get help and persist until you achieve your goal. It worked for me and it can work for you too.

Are you ready to accelerate your SEO? Learn more about our SEO Elite software review and discover the secret to #1 Google rankings. Start learning how to make money using Clickbank Bonus Domination and related products.

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