Posts Tagged ‘adwords’

Using AdWords Wrapper In Your Business May Be Easier Than You Originally Thought

Tuesday, September 21st, 2010

Pay per click has proved to be an incredible solution to generate competent targeted traffic and sales to a website. It isn’t completely foolproof and does require time, and informed tactic and careful attention. To take full advantage of AdWords usually demands a lot of time both analyzing your data and also merely formatting your keywords for ideal final results. AdWords Wrapper cuts that period in half.

What is AdWords Wrapper?

AdWords Wrapper is an application, a little personal computer program. It is possible to download it at no cost onto your PC, it’s not compatible with Macintosh computers. Once you have the tool running on your pc, it’s simple to use. AdWords Wrapper “wraps” your keyword phrases in:

*”Quotation marks” for a phrase match

* [Square brackets] for an exact match

To really make it simple for you to create Google AdWords PPC promotions.

AdWords Wrapper also removes duplicate keyword phrases automatically. And it sorts your keyword phrase checklist in character code order. It also provides several options including:

* Change to lowercase,

* Remove bids,

* Remove URLS.

Who Employs AdWords Wrapper?

AdWords Wrapper is good for the sophisticated web marketer who has been using AdWords for quite some time and has quite a few keyword phrases and campaigns they’re dealing with. If you only have a few keyword phrases you’re utilizing, the advantage of AdWords Wrapper for you is minimal. However, when you are dealing with 20, 30, 50 or more keyword phrases then all that selecting and editing for the various matching options will take a lot of time.

AdWords Wrapper handles the task automatically to suit your needs. Merely type in your keywords and keyword phrases you have gathered during your keyword research or perhaps when using the Google AdWords Keyword tool. Enter the keywords in to the input box ensuring that each new keyword phrase is on a fresh line. Check if you need any of the following selections:

* Change to lowercase,

* Remove bids,

* Remove URLS.

Then press “Wrap Keywords”

You are going to get a totally prepared and properly formatted list. Actually, you’ll get four lists:

* Broad, Phrase and Exact Match,

* Phrase and Exact Match,

* Phrase Match

* Exact Match

Precisely what Is the next step With Your Lists?

It’s important to keep your developed lists and one of the least complicated tools to use is usually an excel spreadsheet. This can be a terrific way to observe your entire AdWords Campaigns. You may also conserve in any other desirable format. Upon having your listings stored, you can duplicate and paste all of them straight into your Google AdWords Marketing campaign.

The benefit of a carefully tuned checklist is a higher click through rating and less money spent per click. When you’ve got the precise phrases Google is searching for, it saves you considerable time and money. And that is always a good point!

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Maximize Your Pay Per Click Marketing

Wednesday, April 21st, 2010

Doing effective keyword research is critical to the success of any PPC Campaign. But done correctly, it can be very time consuming & tedious. How can you do it faster and more efficiently? There are many great tools that you can use.

Wordtracker (www.wordtracker.com) and AdWord Accelerator (www.wordtracker.com) are good at giving you analysis on finding the most competitive keywords in your marketplace. It will give you bid price estimates, search volume, and help you single out the best performing ads. Adword Analyzer (www.adwordanalyzer.com) and Keyword Analyzer (www.keywordanalyzer.com) are other complimentary tools that will help you with other aspects of PPC Management.

Of course, finding keywords from these sites is only the beginning. These sites provide keywords, but not a full list of words that people use when searching what you’re promote. Consider these pointers for boosting your PPC Campaign:

Search for Synonyms of your starting list. Use word processing programs or the internet to get other ideas. Some people say tissues, others say Kleenex. You need to cover all of these to make sure you are capturing all search ” And to see if one variation performs better than another. www.LexFN.com is a useful web site that is an elaborate thesaurus

Using brand names can be a good idea, however sometimes this causes unforeseen issues. For instance, Google has run into legal trouble by allowing trademarks and trademarked names to be bid on by AdWords. Some bids that may be effective include bidding on famous people and places, names of companies, or the names of various associations and magazines. But be sure not to use the actual trademarked name in your ad. Doing so could cause problems for you with both Google and the other company.

Remember people sometimes misspell words in their searches. Believe it or not, many times the click-through rate is higher on misspelled words, and you have the added benefit of their being less costly to bid on; plus, many other PPC campaigns will not include a large number of misspelled words.

All of the tips provided above will assist in making your keyword search as complete as possible. And it will take you less time than ever if you use some of the tools listed here!

Pringo is an expert in social networking platform and is an enterprise information portal .Feel free to contact us with any questions regarding your social internet marketing!

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Use Traditional Media to Drive More Web Traffic

Wednesday, March 17th, 2010

Getting traffic to your website is how you make money. You could spend thousands dollars on Google adwords and help fuel Larry and Sergey’s private jets, and drain your wallet. You could blog laborious in the faint hope that some search engines will pickup on your site. You could hope that your product is so unique that it becomes the next sensation (which might takes year).

Web entrepreneurs often forget the power of the old media. Everyday, people still read newspapers, listen to the radio and watch television. One article in the New York Times will be worth more to your site, in terms of credibility, search engine ranking and customers conversions than ten thousand dollars spent on google adwords.

But, I’m sure you staying to yourself, its impossible to get coverage in the New York Times. It not impossible, just improbable. The key to getting coverage in the major newspapers is, first, a good press release. Second, crafting your story and unique and newsworthy one. Finally, not just targeting one paper but hundreds or thousands. You turn an improbable situation into a real possibility by multiplying your odds.

What makes a good press release? Your message need to be clear in the first sentence. Everything you want to say must be said within one page or about 300 words. Provide clear background on the who, what, where, when and why of your product. Most importantly, provide your contact information or even provide contact information for two people.

What will make a good press release a good news story? A personal angle. Facebook isn’t just a innovative social networking tool – it grew up in a Harvard dorm room. Apple was founded in a garage. Contextualising your product within a personal struggle, (e.g. “single mom finds cure for caner whilst working from home”) makes a simple product that much more extraordinary. Its make a great product into a great news story.

How do I get my story to so many newspapers? Use a quality press release distribution website like www.easypr.com – they allow you to target individual cities or globally, bulk faxing your press release via industry secret fax numbers. So if your sales are lacking in Cleveland, you can directly target newspaper there, even if you don’t know what the major papers in Cleveland are. On the other hand, target the top 200 newspapers world wide will give you a very good chance at being published by a high level paper. It may even open up market in new countries.

EasyPR allows your to distribution your press release to more global papers than any other press release distribution system.

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PPC And Keyword Research

Wednesday, October 28th, 2009

If you do PPC Advertising, and do not do your keyword research, you are throwing money away. Fortunately, there ARE easy ways to do this research, and help point you in the right direction of a good advertising strategy.

Why is it most important? Because you want to know what people are typing when they search. Then knowing those keywords, you can put those exact words into the Text Ad for your Pay Per Click Campaign. You want those words in the Headline, then in the body of the ad, and if you can even have them in the URL itself, all the better! Bottom line ” You want to have those keywords all over your ad, and it will increase the likelihood of someone clicking on it. But it is much more than just that.

While it is important to know what keywords people are using to search, you have to be able to take that list and figure out which keywords will be the most effective in selling your product or service. As you do your research this list is sure to expand. However, once you develop a core list, you can create variations of this list using the new words as your big list grows. In order to build your keyword core list, you need to know where to start, know how to preform proper keyword research, and use some common sense.

Let’s give a car business as an example. Google AdWords can tell you how often people enter the terms ‘cars,’ ‘used cars,’ ‘cars for sale,’ ‘used BMW for sale,’ and other items of that into the search engines. These are mere examples, and if you want to give this a legitimate try, it is suggested that you search for many more than that.

Cars gets 151,000,000 searches a month. 151 Million! Thats a great word right? Wrong. Even though it gets the most people searching for it, bidding on the term cars would be a complete waste of money. Why? Because it could be searched for almost any reason, and is not specific enough. Especially if were selling used cars.

‘Used cars’ is a much better example. It’s not bad, with about a half million searches monthly, which is decent, but we’re not quite there yet. Because? used BMW cars are our specialty. Are you beginning to follow our strategy? All of this is mere instinct and deduction. Make sure that your keywords specifically relate to the nature of your business, and you’ll do a lot better. ‘Used BMW for Sale.’

Now repeat this process for all the cities you are potentially selling into, and even get more narrow by typing in a model number of the car like, used 325 bmw for sale in Los Angeles Now you see where were going!

Pringo is an expert in enterprise social networks and corporate social network. Contact us with proven social networking platform.

categories: ppc,pay per click,adwords

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