Moon Bat Media

Not long ago if you wanted a website you’d probably have to hire a website designer to build it. Unless you happened to know anything about HTML programming or Perl scripting, you didn’t have much choice. Today, however, many of these web designers are finding lots of competition with cheap website design options.

Websites have many purposes from just providing information (medical sites for instance) to high level multifunctional sites that sell products, pay commissions, and allow privileged access with password protected pages. The simpler the site, the cheaper it should be to build.

Either way, though, the new template based websites are the way to go. Even large companies are learning that switching to these easy to use templates can save time and money. These template sites offer virtually any add on you can think of from very robust and fully functional shopping carts that can be set up in hours vs. The weeks it used to take when high level programming was required, all the way to RSS feeds and blogs.

An average site with about 10 pages, a fully functional shopping cart, blog, and emails can easily be done for less than $15.00 with many of these template programs, and there are still many standard features included for free such as autoresponders, downloadable products, video, etc.

Not only are these template sites user friendly and cheap, you maintain complete control over your site at all times. If you have a web design company taking care of your site for you, there could be not only a significant lag between asking for updates and seeing them, the fees you would be charged would be almost astronomical. Companies would charge almost $100 just to upload a few photos! Something you can do now all by yourself in less a minute!

There are many more reasons to change to a template do it yourself site. The most important one is that you are able to have constant and immediate access to your site. You can edit as often as necessary and have all the changes immediately visible to the world. Using an outside company to do this can incur some outrageous fees while simultaneously causing possible delays. If you last minute edits to a sales page or you want to offer a discount on a product, you can miss your window of opportunity by relying on someone else.

When you maintain control, your changes are immediate. News reports, sales, and even typos will be seen right away once you save your work. These systems still use FTP software, but unlike the days when you needed to be familiar with C Panels and the use of FTP uploading and server locations, all this is built into the template. Simple make edits like you would to any document, hit save or publish, and you’re done!

If you are paying someone else to maintain a website, check out transferring your site to a company that offers a do it yourself template process and bring it in house or do it yourself. The transfer should be totally seamless and the new site should be identical.

Cheap website design is here to stay. These sites are reliable, they come with superb customer service (try getting that from some web designers!), and you aren’t sacrificing a thing. You have everything to gain. Make the change!

Grow your business to the next level and start reaching your target customers more efficiently with low cost website design. With the wide selection of website design packages, you will be able to meet your goals and objectives more quickly!

Technorati Tags: advertising, marketing, web design, web design companies, web design company, web design prices, web design services, web marketing

Businesses looking for low-cost options to market their goods and services should entertain a Search Engine Optimization program. Search Engine Optimization or SEO can be a low-cost option for attracting visitors to company websites and for converting readers into customers. Although high cost consultants are certainly available to perform these services, a well planned SEO project does not have to completely drain the cash coffers. Lower cost options are available.

Many companies originally built their web pages as a customer service. A place for customers and visitors to get their questions answered without tying up personnel resources seemed like a good cost-saving management tactic when the pages were posted. Now, though, these pages can be turned into sales tools by effectively reaching out to customers who are in the process of researching a purchase. Connecting with these readers allows your organization to be first in line when it comes to building a relationship with potential consumers.

Migrating the website from a customer service focus to a sales orientation establishes an on-line internet sales force that works 24×7. Search Engine Optimization or SEO can attract buyer traffic to your website, essentially creating a full time internet sales force. So how is this done? Hiring an SEO consultant is useful, but before contacting one, understanding a few bits of terminology and process can save a great deal of money.

SEO -”On-Page” Optimization On-Page optimization is perhaps the most commonly available type of SEO assistance. However, setting up the page to attract traffic is a fairly small part of building a stream of internet traffic to your site. Still, this requires some degree of expertise and understanding of what language terms your current customers would use to find a business like yours. Using these terms within the headlines, title and text of your page then helps the search engines build confidence that your page is really about what the title says it is about.

Special consideration should also be given to any target location that the business uses. Using local search parameters for each web page can help compete with major companies for position on the results pages. Including the city or town’s name in the page title and again with the text of your page can attract local internet traffic.

SEO -”Off-Page” Optimization Most of the work required to make your SEO effort a success occurs outside of your web page environment. This requires some time and expertise as well. The essential goal of the “off page” optimization project is to build relationships with other site owners and to ultimately have them direct traffic back to you in the form of set links. Link building processes tend to take three primary forms:

Blog Links Hard Page Links Article Links

Blogging on other sites and leaving a link back to yours is a common way to set back links, but it can consume a good deal of time. Asking others to set links on their sites that point back to you is the simple methodology of setting the hard page links. Links placed within the text and content of informative articles though, can really help build your on line reputation as well as drive traffic to your site. Search engines seem to like these links as well.

Writing these articles and distributing them again, is time consuming. Accordingly, a consultant might be brought on to write and to coordinate distribution if the proprietor or manager does not have the time to do this well. Consultants that understand how to effectively compose a piece for distribution might be a good use of a few budget dollars and the results could over a few weeks, be significant.

Keeping Costs Low Keeping your SEO costs low is a matter of designing a program around your budget and using the assets you’ve already established. Websites need not be difficult to construct nor are they expensive to host. Optimization efforts can then present your page to viewers at the point in the purchasing process where customers are seeking information.

Many consultants in the SEO field charge thousands of dollars per month to larger companies and then really only focus on the “on page” portion of the process. It is important to find a consultant that understands both the on page and off page elements and can construct a program to fit your budget. Tailoring the program to your business though, is essential as each organization has a unique product and service offering. By hiring consulting help only for the areas you requires assistance with can greatly reduce your costs and improve your ROI.

SEO Consultants in Denver custom designs Search Engine Marketing projects to suit individual needs of its customers. Using existing assets, SEO Consultants Denver provides Low Cost SEO in Denver and markets nationwide and provides effective and cost effective results at fees well under that of competitor’s consulting services.

Technorati Tags: advertising, business, ecommerce, home business, Management, marketing, on line marketing, on line sales, sales, web design

Is your blog interesting to anyone besides you? Do you want it to be? Sure you do. Blogs are public forums for you to share your unique thoughts and perspective, so if you don’t have much of a following, here are a few things you can do to make your blog it’s best.

Make a footprint in the blogosphere. Blogs are a dime a dozen these days, so you have to know what your blog is about. You also have to know how yours is unique in order for it to stand a chance against all the other ones out there. This is basically your brand, but if you do it well, you’ll earn a reputation and readers will come to your blog when word spreads.

Your blog has two audiences: humans and search spiders. You must entertain and inform them both. People need snazzy titles and content and spiders need topical information. Spiders will basically assign your blog a spot in the search engines, so it’s up to you to make sure you’re titling posts in a way that will help people find your blog for what you intend them too. If you make a title called Cat Nap, but your blog has nothing to do with cats, that won’t help people find you.

Blogging is a community. Participate in other people’s blogging efforts. Obviously, you have unique content, but there will be others doing similar things. You can take advantage of this in a positive way. Get to know these guys, comment on their posts, give and receive guest posts, link each other. Offer contests and giveaways and ask others to spread the word. Foster relationships with both readers and other bloggers.

Use all five senses. Sure, blogging is usually heavily weighted with text. But visitors will likely get bored if all you have is words, words, words. Add some video. Do a podcast. I haven’t figured out how to do scratch and sniff or make it tasty, but you get the idea. A variety of media in your content will make your blog much more attractive. I add a photo to every post to give a taste of the subject matter and hook the potential reader. Also, work your text to make it more visually interesting. Think about spacing, italics, font choice and color. And don’t forget that your voice is important. Whatever tone you use in your writing, it should be appropriate to your subject, relatable and interesting.

Show your character. The best blogs offer things we can’t easily get elsewhere. That includes new information like trade secrets, or a funny tone that makes us feel great after we’ve visited the blog and read a great post. That comes from people who take risks in their writing and info sharing. Of course it’s wise to decide ahead of time where to draw a line, but drive right up to that line and watch it reward you. Others will link to you and share your posts. Then it’s up to you to fulfill their expectations with great follow-up posts. If you do, you’ll be satisfied with the results.

Chris Kincaid is a twenty year marketing professional and writes extensively on business including local topics such as graphic design in Michigan and Ann Arbor web design.

Technorati Tags: advertising, graphic design, marketing, web design

There are many articles on what makes great design. Usually folks like to talk about elements like color and line, etc., but there isn’t a lot of information out there about the principles of design. The principles are basically what a designer can do with the elements. So, let’s talk about this application. What are the principles of design?

The most important design principle, to me, is balance. As designers, we want the eye to land on a design in a specific way and if balance isn’t present, the eye will wander away, or the message will be missed. Balance needs to be across all elements like color, shape, line, etc. Light should equal dark. Big should equal each other. For example, a dark shape appears heavy, so a larger light one would balance it. A small shape close to a border will balance a large shape in the middle of a page.

Gradation may not be as familiar of a term as some of the other principles I’ve listed. It’s pretty simple to see, though, as it adds a sense of motion to design. For example light to dark gradation forces the eye to move with its changes. So, we can define gradation as size and direction moving together to make linear perspective.

The most easily defined design principle is repetition: an element of design applied over and over. The key to this principle is to add variation to the pattern so that the design doesn’t get stagnant. If you do repetition well, you’ll add appeal to your design.

Now let’s define contrast. Contrast is how opposing elements are positioned. An example would be vertical lines versus horizontal lines. Another example is light versus dark shades of color, or taking it further, warm light colors versus dark cool colors. The contrast should be the starkest at the point where you want the reader to focus. Be wary of too much contrast though, which will break the unity of your design.

While contrast is an obvious effect, harmony is much more subtle. I’ll define it here as the visual satisfaction of combining similar design elements. Two colors next to each other on a color wheel will give harmony. Similar shapes will give harmony. When done well, harmony gives design depth without being easily perceptible.

Dominance will give design oomph. Basically, dominance serves to counter any confusion and tedium. It simply adds emphasis. The eye will automatically to the dominant portion of the piece, so this is the reason it’s important to choose the dominating elements carefully.

Unity means the way design elements relate to the idea that’s supposed to be expressed in the design. For example if you want to communicate an aggressive or active subject, you’d better use dominant colors, coarse texture, angular lines, and tonal contrast. Of course the opposite would apply to a quieter subject matter.

Chris Kincaid is a twenty year marketing professional and writes extensively on business including local topics such as graphic design in Michigan and Ann Arbor web design.

Technorati Tags: advertising, graphic design, marketing, web design

Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.

When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli

Since we don’t know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.

For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.

Another idea is to display your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the contact us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.

“I know how to advertise my legal website! Just put my info on my contact us section.”

Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.

Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.

Join our Lawyer Marketing Group on LinkedIn. Also check out our site for the latest discussions, articles, resources, and tools to compete in today’s competitive law firm marketing landscape.

Technorati Tags: advertising, advertising for lawyers, internet advertising, Internet Marketing, law firm advertising, law firm marketing, lawyer marketing, legal advertising, legal marketing, legal websites, online advertising, online advertising for lawyers, web design, website design

Have you been looking for an affordable way to drive traffic to your website? Then you should probably look into writing articles as a means of getting traffic. Today’s world is highly competitive in almost every category, so the importance of getting traffic (the right kind at that) cannot be overemphasized.

Finding the right strategy that will get you targeted traffic can be your only means of survival, more so in the cutthroat world that is ecommerce.

Managing to rank high in the search engines can be a pretty nasty task if you don’t know how to do it. But fortunately for us there are plenty of ways to advertize our website and achieve a large amount of traffic to your site.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything.

Writing articles is one of the most effective ways to drive traffic to your website, and to make it even better, not only does it work but it is also free. So you might be asking yourself, how can writing a few articles help me get more traffic to my website? Right?

Here is a list of the top 7 ways that articles can improve the number of hits you receive on your webpage.

1. Ability to reach out to larger amounts of people

When you take the time out of your life to write an article, it is a shame if you don’t share it with someone. One way that you can share you article is by posting it up on your site for your visitors to read, or publishing it on a popular site like e-zines.

By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well.

Publish your article to the popular article directories out there like all the e-zines. Take advantage of the opportunity that they give you. If other sites find the information in your article useful, then they will most likely link back to you and you will not only gain more traffic, but more links as well.

Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2. Free Way of Advertizing Your Website

When you submit your article to other websites it presents an opportunity for you to advertize your site without having to pay ridiculous amounts of cash. Although you should avoid the ever so popular marketing language in your articles and make it as informative and useful to your readers as you possibly can. Use the resource box to market yourself.

If your article is useful enough to the readers, you will make good impressions for your website, and that could end in more traffic and ultimately, more sales.

If you have good quality content in the body of your article, that is way more effective than a few lines of ad space. Remember that you have a very special opportunity to presale your website for free to a prospective customer. So don’t drive them away, give them what they are looking for in your article…information.

3. You will Get High Search Engine Results

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking.

Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4. Increase Links to Your Site

Instead of searching and finding other websites that agree to link to your site, you can instead submit an article to popular high-ranking sites. Make sure to remember to add your website link in the resource box.

When you article gets accepted into the article directory, you automatically gain a backlink to your website.

Gain as many backlinks as you possibly can. Links to your website is one of the major factors that search engines use to determine what your ranking is going to be, so if you have more links you will rank higher. Therefore, make sure that you write an article that will be especially useful to those who read it that way more sites are more willing to link to your site.

5. Optimizes your site for improved search engine ranking

If you make your site keyword rich, you definitely improve the ranking of your site. Never underestimate the importance of keywords in your site or article, this is one of the most important things that search engines use when searching for relevant content.

However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers.

Do not forget that relevance and quality is always going to be the most important thing to consider when writing articles and putting information on your site. As well as when making it search-engine optimized, you will have a powerful site.

6. Provides a Great Reputation as well as Good Impression

Writing good quality content in your article and site will lead to you getting better impressions and better exposure.

Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and you will ultimately gain more customers eager to do business with you.

7. Increases your credibility by providing references as well as positive testimonies about you

After being published in e-zines and free article sites, you will almost definitely get plenty of feedback to your articles. Using and updating these testimonies will only help your efforts in advertising by stuffing them with critical promotional material.

Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers.

Relevant and original content in articles are fundamental keys in exploding the importance of your website. Remember that writing articles is one of the best and FREE ways to market your site.

See an Article Directory for yourself and post an article for your website, or perhaps you’d like to Read Articles and find information for a certain niche.

Technorati Tags: advertising, Articles, Directories, internet, Internet Marketing, marketing, web design, Writing, Writing Articles

There are many elements you need to keep in mind before purchasing a flash banner. You need to stage it in the right style so you have to get sure that the banner is designed according to the feeling of your site and its content.

You must make sure that you get the appropriate sizes. There can be a lot of sizes but you should know what sizes you want, whether you need all or just some particular ones. Your builder can advise you on that.

If you are offering a product or a service and have webmasters to advertise your product, you have to ask your webmasters about what kind of sizes they require. Only then you must get the flash banner design that will be appropriate for your partners.

If you are utilizing banners for advertising purposes, you need to have a large click through rate. Your maker has to build the banners holding in mind your website and product.

There has to be a strong call to action. There should not be a lot of information. You can just have a couple of significant points that are enough to win over the reader.

A clever call to action should be offered in the flash banner. The visitor is often searching for a resolution to his or her trouble so you must show the messages that seem to resolve that trouble once the visitor clicks. Thus you can improve click through rate.

If you have already made a logo developed for your business, the flash banner design must include that logo in it in some manner. Thus there are numerous things that have to be taken care of while doing the designs for your company. You should choose a graphic designer cautiously.

Thus you can have a good banner designed. Only be sure your artist has enough experience. Get sure you find out his or her portfolio before paying.

See Flash Banner Design. View Portfolio.

categories: design,web design,internet,webmaster,marketing,advertising,business,finance,computers,software,home,flash,programming

Technorati Tags: advertising, business, computers, Design, finance, flash, Home, internet, marketing, programming, software, web design, webmaster

What better way to advertise your business than with custom office signs? They are simple, but yet effective ways to give your business an identity that separates you from the rest.

Signage is a visual medium. Having office signs will familiarize your target market with your business. Office signs represent you; they are unique to your business. Custom signs are your trademark. They are what put your business in the spotlight; they are your calling card to the world. That said, it is obvious that you should do your best in making and designing your office sign.

You must probably be wondering how you’re supposed to go about making office signs. First on the how to do list is deciding what you want to say to your target market through your sign. Answer the question, ‘what do I want to tell my market?’ After that, decide how you want your message to be presented on the sign.

When you have decided what to tell your target market and how you’re going to say it, you have to come up with a design. Custom signs can be composed of words, graphics or a combination of the two. Just keep in mind that your design must be original, and will not break any of the copyright laws. You can make use of programs that allow you to draft your designs like Photoshop, Fireworks, Paint, and the like.

In advertising, it is wise to make use of tag lines. Tag lines are also important factors in advertising your business, and it would be a good idea to include them in your office signs. Make sure that you don’t say too much, or too little in your tag line.

In making your custom signs, you make sure that everything will go together and will complement each other. Remember, these signs are what represent you. Be certain that your signs are eye friendly and easy to read. This way, your office sign is effective.

Making office signs are not easy, and it often demands time and patience from those designing them. One must be creative to be able to come up with effective office signs. Most of the time, business owners like you don’t have enough time in their hands to take care of this. That’s why there are companies that offer their help; they can create an effective sign for you. All you have to do is to tell them what your business is about, and they will come up with designs you might like.

Remember, your sign is your business’ calling card to the world. Make sure it’s excellent. Make office signs on your own and help yourself, or turn to the professionals to give you a hand.

Any companylooking for custom signs should do its research to ensure the best option is chosen. No matter if you need custom office signs or signs for a directory, the possibilities are endless.

Technorati Tags: advertising, custom signs, graphic arts, graphic design, office signs

These days, the style and therefore the approach of dressing continue changing. Whereas something remains in-fashion these days, the identical becomes an out of fashion thing after sometime. However, one issue that has never lost its popularity and value in fashion is that the T-shirts. Sometimes a button-less, pocket-less and collarless shirt worn casually, the t-shirt, at least the most traditional ones, are those with a spherical neck and short sleeves, with length extending slightly higher than the elbow.

Usually created of cotton, Polyester or a mix fiber of 2, the T-shirt makers continue experimenting with their styles to form them look a lot of trendier. With colors and patterns out there in endless options, T-shirts have forever been a common and comfortable part of it’s wear that they wear to expertise comfort a lot of than any shirt will supply them. The most common summer wear, the peak sale time for most T-shirt makers are for the period of the beginning time of the summer months.

With youngsters not been left behind, T shirt supplier have currently started bringing an special collection for kids that easily lures all youngsters seeing them. Made in bright colors, patterns that kids love, like cartoons or others funny characters either in print, stitched or stuck on the T-shirts, these are a the way that is in fashionable demand worldwide.

With fashion and designs for each men and girls its additionally for individuals of all age of the teams, be it the kids, toddlers, kids or elderly, T-shirt makers keep bringing and updating their assortment in design and color theme each new season.

T-shirt with its soft and typical texture has continuously been a comfort wear amongst all, especially in the warm climate. T-shirt Malaysia is one such name that provides T-shirts in virtually each range and size. Created from a hundred% cotton, and in round necks, here you’ll be able to simply find the foremost basic or traditionally designed T-shirts to even the foremost fashionable and trendier ones. Also, for all those wanting for something special the T-Shirt Malaysia has to supply the third quarter sleeve T-shirts, that are quite high on the quality, and appearance scale but terribly less on the price one.

Conjointly, for those looking to add that personalized bit to their T-shirt, T shirt Malaysia currently gives the freedom to get printed any brand, image or design the wearer needs on his/her T-shirt. You need to be quite conscious of the Obama T-shirts, that were an necessary campaigning tool for all the Obama Supporters out there. With all potential colours like black, red, blue, white, green, orange and every one others, T-shirt Malaysia has long been a in style name within the T-shirt manufacturer all over. Conjointly, currently for all those that are tired with their T-shirts having just one collar, T-shirt Malaysia brings to you a T-shirt with additional than one collar to feature the funky, stylish, new, inventive and distinctive look to your T-shirt.

Also, for those looking for one thing subtle T-shirt manufactures have now brought the microfiber T-shirts or the Dry Match T-shirts that are sold commonly as a purposeful fabric that helps you remain cool and dry forever, even in those summer sweating months. Therefore, just purchase the T-shirt you would like, in the color, pattern and style you want to wear.

With value range accessible from as low as just $one to that ranging to even RM100, you can simply realize the one you are wanting for. Sporting T-shirt could be a means that to stay cool,dry and feel comfy especially within the warm, humid summer months, rainy season and this is what the T-shirt makers keep in mind while producing their products always.

Max-Textile Corporation (M) Sdn. Bhd., formerly known as Chibing Industries Sdn. Bhd., is a Malaysian company that provides it services in manufacturing knitted apparels and textile products for both local and export market. Max-Tex was set up since 1980s, and slowly established itself as a quality player in manufacturing corporate and promotional apparels for the local and Singapore market.

Technorati Tags: advertising, apparel, art, art design, clothing, Design, industrial, printing, shopping, t shirt, t shirt malaysia, t shirt manufacturer, t shirt supplier, textile

Writing interesting copy isn’t all that tricky. There are simple and solid principles upon which you can build a good base of knowledge about copywriting, which you can then fancy up with your wit, charm, and humor. Let’s discuss some of these nuts and bolts of the business.

Great copy requires a writer who can bring Personality to the table. True, you probably don’t want to adopt a writing personality that is too “out there,” but you do need to choose language that is inviting and interesting. Stay away from passive boring language like, “Bunnies are said to be nice pets.” Choose an active voice like, “Bunnies make for sweet and lively companionship.” Similarly, go with a tone that suits your audience. For a child audience you’re better off using recognizable words and playful tones. For example, “Bunnies love to snack on veggies, find a hiding spot in your pocket, and will love leaping all over the room.” For an adult audience, you’d change the edge on the language to something more like, “Our bunnies have been raised with love and enjoy being handled. They’re smart too, and have been litter box-trained, so that your relationship will start off on the right foot.”

Don’t forget about Story. You may not be creating mythic fantasies or extraordinary worlds, but story is still a big part of copywriting. What I mean by this is that you need to get specific with your message and/or product in a way that lets the reader get closer to it and essentially wants it. Let’s stay with our kitty cat example. A general piece of writing like, “Do you love cats? We’ve got them. Come see if one is right for you,” does little to entice a reader to buy. This is better: “Do you love little whiskers, tiny pink paws, and the love only a kitten can offer? Otis would love nothing more than a companion to snuggle up with on the couch while watching Pet Story.” In this example, the potential owners get to see exactly what they’ll miss out on if they don’t act. The writing has given Story to the ad-there’s setting, character, and emotion. The more of this that you include in your copywriting, the more successful you’ll be.

Once Story is in place, add urgency. The idea is to generate sales, and including exigency in your writing will help that along. We’ve all heard commercials that say, “Sales ends on Friday. Hurry!” and “Everything must go.” The copywriters here are trying to incite the reader to want their product and want it now! But they’re not very subtle, are they? You don’t want to say, “Our bunnies won’t last long at these prices.” A more interesting approach would be, “A bunny today keeps the loneliness away.”

Another aspect of effective copywriting is offering proof. This is sometimes called “social proof.” When 4 out of 5 doctors agree that a Medex is the best drug on the market, you know the copywriter is using this strategy. It makes the reader feel secure in their purchase. The general public wants an authority to tell them a product is good, and safe, when they have limited knowledge of it themselves. Another version of this is the testimonial. Readers recognize themselves in these ads and relate the product success they see to themselves. There’s a sense of trust there. For the copywriter, it will be most effective to, again, include specifics like where the person lives, and the person’s name if possible. This way, the connection is deep.

These are the keys to your copywriting kingdom. If you remember these key points, you’ll quickly earn yourself continuing copywriting work. The further you can stretch these basic points and make your copywriting mark your own, the more unique and powerful your work will be. The better the writing, the better the sales.

Chris Kincaid is a twenty year marketing professional and writes extensively on business including local topics such as graphic design in Michigan and Ann Arbor web design.

Technorati Tags: advertising, graphic design, marketing, web design