When potential clients tell me that they’re not sure how to choose a graphic designer I ask them to first think about the message that they want to convey with their graphics.
The logo you design has to be something that conveys your full message whether it’s small enough to fit on the pocket of a t-shirt the side of an athletic shoe or the side of your van. There’s a lot more to knowing how to choose a graphic designer than simply choosing a caricature that you want to be your company spokesperson.
Since before the time that Nike came on the scene with their famous ‘Swoosh’ business owners have understood the importance of branding. Nike doesn’t even have to put their name on their products anymore. Their ‘Swoosh’ says it all. Their logo tells you who they are and that they make shoes that help you compete.
Budweiser branded their company with the Clydesdale horses. A Clydesdale horse automatically brings to mind Budweiser Beer and a taste of the Old World. So how did Nike and Budweiser come up with these wonderful images for branding their companies? And a better question would be, how do you choose a graphic designer if you’re not a multi-million dollar company?
First, you need to look for a Birmingham graphic design firm that is experienced in creating corporate logos that will be able to make a connection with people. The FedEx logo is such a good choice for branding because the designer understood that psychological connection and applied his knowledge by altering the font so the arrow would appear between the E and the X. You need a designer who can also make that connection. Look for someone who not only understands you company’s mission statement but can also translate it into images. How to choose a graphic designer requires much more than basic knowledge of Photoshop. He also needs to know how to connect with people.
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Tags: branding, designer, graphic design, logo