A beautiful website design can never compensate slow performance in any website design. Most amateurs and professional webmasters belief that the more visual and audio aids they use on their website, which means slower loading time, the better it is for the visitor, when it isn’t so.
There are five website design rules you can follow to help you build that optimal performance website that rocks.
1) Leave the splash pages for movies and advertisements. Splash pages makes up the first impression people have of a website. Made up of pretty designs, they are usually lavish images and graphics with accompanying words such as “welcome to our site” or “click here to enter”. They are merely fancy additions without any real functions at all. This page serves a good purpose to entertain but if website conversion is your goal, it can be a big barrier for you to achieve your goals.
2) Do not use excessive banner advertisements these are usually large adverts placed at the top of the web page but can also be at the bottom too. Banner ad tends to be ignored by most web surfers so it is a total majority of the web surfers so they would a total waste of your website space. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being coerced.
3) Always use an easy navigational system Navigation should be made very simple so that even a young child can understand. Do stay away from any form of Flash based menu or even multi-tiered menu as they only serve to add more complication to the layout. If you make it difficult for them, they will leave your site. Have a sitemap added to the website design to help them find what they are looking for.
4) Have a clear indication of where the user is. When you have successfully captured their attention and enjoying the whole experience perusing your website, you will want to make them know where they are at the moment without feeling lost. That way, they will be able to browse relevant information or navigate to any section of the site easily. This can easily be achieved by ensuring each page has a title and a textual ‘breadcrumb trail’ that clearly shows the links they have made to get where they are now. Any type of confusion drives your visitors away.
5) Audios are a bad idea. If you wish for your visitors to stay long enough to read the contents, do not loop your music file in a way that irritates. The sounds when added can enhance an experience, but when played over and over gain it can start to be irritating. Using audios may not always be a good idea, if you have to include them be sure to allow for some form of user control such as volume or muting ability. By applying all these website design tips we share, you can expect to reap long term benefits from continuous traffic from returning visitors to your website.
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Tags: graphic design, web design, website design